Permira is a European, London-based private equity firm.

Permira was originally founded in 1985 as a holding company Schroder Ventures by the British investment bank Schroders. In 1996 it became Schroder Ventures Europe, which in Permira was renamed (Latin for ' very amazing ') again in 2001. The company is represented at twelve locations in Europe and the United States and in Japan.

Significant investments in the German speaking

  • Merged SBS Broadcasting Group, 2005, together with Kohlberg Kravis Roberts & Co. (KKR ), 2006 with the also acquired together with KKR ProSiebenSat.1 Media
  • Birds Eye Iglo, 2006
  • Hugo Boss, 2007 (up to end of 2009 part of the Valentino Fashion Group )

Other major holdings

  • AA Saga ( Acromas Holdings), UK, Financial Services / Automobile Association, 2007
  • All3Media, UK, TV productions, 2006
  • Arysta Life Science, Japan, agrochemicals, 2008
  • Baker Corp., USA, Agricultural Equipment, 2011
  • Cortefiel, Spain, Fashion, 2005
  • Freescale Semiconductor, USA, semiconductors, 2006
  • Genesys, USA, Call Center Software, 2012
  • Maxeda, Netherlands, Retailing, 2004
  • Marazzi Group, Italy, ceramic tile 2008
  • NDS, UK, Pay - TV, 2009
  • Seat Pagine Gialle, Italy, Telephone Directories, 2003
  • Sisal SpA, Italy, gambling, 2006
  • TDC, Denmark, Telecommunications, 2005 ( together with Kohlberg Kravis Roberts (KKR ) and other funds)
  • Tele Pizza, Spain, Delivery Services, 2006
  • And more

Divested Shares

  • July 2005: Permira sold Leica Microsystems at Danaher Corporation
  • October 2005: Permira sells Little Chef at the Peoples Restaurant Group
  • August 2006: sale of Travelodge UK to Dubai International Capital
  • December 2006: sale of the stake in Rodenstock at Bridgepoint
  • January 2007: sale of the majority of Ferretti at Candover; Permira is first with 10 per cent share
  • July 2007: sale of shares of Takko for EUR 770 million to Advent International
  • July 2008: sale of Debitel to Freenet
  • November 2008: sale of Jet Aviation for 2.45 billion Swiss francs to the U.S. defense company and aircraft manufacturer General Dynamics
  • June 2010: sale of shares in Cognis to BASF
  • November 2011: sale of acquired in 2007, Provimi animal feed, Netherlands, to Cargill, USA
  • July 2012: sale of acquired in 2007, Valentino Fashion Group (excluding Hugo Boss) for an estimated 600 to 700 million euros to the state fund of Qatar


Since August 2007, Permira controlled at Hugo Boss, almost 90 percent of the share capital ( through the parent company Valentino ). The Board Bruno Salzer, it was used in March 2008 because, voiced by Permira special dividend of around 450 million euros to arguments that have led to Bruno Salzer gave up his office. The only financed by new borrowing special dividend and its enforcement by Permira stoked in Germany the so-called locusts debate.

Also in the broadcasting group ProSiebenSat.1 it at the shareholders' meeting in June 2008 as a result of, among other things, required by Permira dividend payment of 270 million euros, which is significantly higher than the net income, if criticism from shareholder advocates, who fear a squeezing of the company.