Personal advertisement

Under a personal ad refers to an ad in a newspaper, a magazine or an entry on a single exchange on the Internet to meet other people for a relationship or a friendship.

For this reason, the properties of the author paints an extremely positive in a contact display mostly. In addition, contains a personal ad often concrete statements, what kind of response of the type of person the author expected.

According to a survey by the Institute Emnid for the Reader's Digest magazine in 2003 Read about 50 % of the population regularly personals. 74 % of those who advertise or respond to an advertisement, also meet with, or unknown. For 42% of these meetings a lasting relationship arose after the survey.

Cost trap and abuse

The contact display is abused by profiteers on the most diverse kind. Thus, with appropriate networking events on the Internet often excessive fees are due, which correspond to the benefits and costs of the operator in any way. Or the newspaper ads are collected by bulk mailers to send the seeker junk in the form of dubious offerings, which he, inter alia, to choose more expensive premium rate numbers to be animated.

History

The first known contact ad appeared on 19 July 1695 in England in the newspaper published by John Houghton A collection for improvement of husbandry and trade ( " collection for progress in agriculture and trade "). The Marriage ad read: " A gentleman of about 30 years, with considerable property looking for a young lady with a capacity of about 3000 pounds. "