Peter Schreyer

Peter Schreyer ( * 1953 in Bad Reichenhall ) is an award-winning German designer in the automotive industry and artists.

From 1979 to work for the Volkswagen Group, moved Schreyer in 2006 in a management position for the design department of Kia Motors. In 2013 he was promoted to one of the company president of the South Korean car manufacturer, shortly after he took over the management of the design offices of the parent company Hyundai Motor Company. Schreyer bares responsibility for the entire Hyundai Kia Automotive Group.

Biography

Schreyer studied industrial design at the University of Munich. During his studies he worked from 1978 as a student at Audi in Ingolstadt. This gave him in 1979 because of his talent, a scholarship for a design study at the prestigious Royal College of Art in London. As an employee of the Audi Volkswagen Advanced Design Centre in Simi Valley, California Schreyer designed, among other things, in 1991 together with Erwin Himmel Audi quattro spyder and the interior of the Audi 100 C4, later Schreyer was responsible for the design of the New Beetle and the VW Golf IV.

Between 1994 and 2002 led Schreyer of Audi Design. He and his team developed new design strategies, which enabled Audi to advance in terms of design and functionality to one of the world's most prestigious automotive brands. This created under Schreyer's line in 1994, the Audi TT and 1999 with the Audi A2, the first mass-produced car with aluminum body, for which he, together with his colleague Gerd Pfefferle received the Design Award of the Federal Republic of Germany 2002. In August 1999, Schreyer took on behalf of the design team from Audi, contrary to the "Radius " trophy, which is awarded to the best in each design team of the year. In the grounds it was said that Audi had contributed to the image through design-oriented strategies to to become a sought after car brand with its own clearly identifiable form language worldwide.

2002 Schreyer was peeled from the previously active for VW Gerd Pfefferle as design director of Audi AG, and left Walter Maria de Silva then his place as chief designer of the Audi brand group. Schreyer again switched to Volkswagen Design and was there until the takeover of the post in 2006 by former Mercedes designer Murat Günak VW Group design chief. Among other things, Schreyer designed at this time also a circular digital camera for the company Minox.

On September 1 In 2006, Schreyer, accompanied initially by malice and ridicule, at the invitation of the South Korean automobile manufacturer Kia Motors to their design department. Schreyer headed there initially the three regional design offices in Frankfurt, Tokyo and in Irvine, California and beyond the main center in the South Korean Namyang. Schreyer should give the car maker a uniform and distinctive design language, the Kia Group ensured him this great creative freedom.

At the IAA 2007 was presented with the Kia Kee sports coupe, the first Kia vehicle study, which bears the signature Schreyer. It was here also the first vehicle that the "Tiger Nose" (Tiger nose) - led as a new emblem of the brand - a radiator grille with double tapered structure. A year later, under Schreyer's line of production cars Kia Soul, by 2013, all existing model series Kias were revised under Schreyer's leadership, also introduced other new models such as the Kia Cadenza, Kia Optima or Kia Venga.

Early 2013 Schreyer was promoted as until then the first non - Korean to one of three company president of the family company Kia. In mid-January of the same year he was made responsible for the design offices of the complete Hyundai Kia Automotive Group has been transferred.

In his spare time Schreyer operated as a painter and artist. 2009 and 2011 he participated in the Gwangju Design Biennale. 2012, a selection of his works under the title " Inside Out " at Gallery Hyundai was issued in Seoul, South Korea.

His residence has Schreyer still in Ingolstadt.

Reception and meaning

Schreyer is one of the most respected designers in the automotive industry. The world wrote 2013 Schreyer, he was " the best and largest car designer working today ."

In 2007, Schreyer got an honorary doctorate from the Royal College of Art awarded. It is thus by Sergio Pininfarina and Giorgetto Giugiaro, the third designer in the automotive sector, which this honor.

Schreyer is attributed to a significant contribution to the successful development of the company of Kia and Hyundai. Since Schreyer Appointed Kia models were up to 2013 times with ten awarded the Red Dot Design Award.

The current VW supervisory board chairman Ferdinand Piech named Schreyer's departure in an interview as an error: " Him we should not have let her go ."

Awards

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