Playlife

Play Life is a trademark of textile company Benetton. Under the brand casual clothing is mainly offered. Play Life is mostly available in selected markets in Southern and Eastern Europe. Since September 2013, there is in Germany a first shop in Frankfurt am Main.

Worldwide fame reached the mark in the years 1998 to 2000 as engine sponsor of the Formula 1 team, Benetton Formula. In fact, it was acquired by Renault Mecachrome or Supertec engines. The team thus came under the name of Mild Seven Benetton to Play Life.