Politainment
Politainment (contamination of the words politics and entertainment ) refers to the combination of politics, journalism and entertainment culture.
Politainment by Andreas Dörner
Media scholar Andreas Dörner of the University of Marburg represents two levels that:
The scientific debate on this complex that has its origin already in the studies by Paul Lazarsfeld in 1940 ( The People 's Choice. How the voter makes up his mind in a presidential campaign. New York / London, 1944 ), in which he stated, that interpersonal communication have an impact much greater than previously assumed on the subsequent choice behavior.
As typical, however Failed, for example, the level of entertaining policy the so-called " pool " affair of the former Defence Minister Rudolf Sharping can be viewed. The SPD politician was photographed from the "colorful " with his partner Countess Pilati in the swimming pool in Mallorca.
As an example of political discussion can be guided, inter alia, "Linden Street ." Again and again, references are made to the current policy or taken up socially controversial issues such as homosexuality and AIDS in the series.
The addition of entertainment elements in the political speech or political reporting, political action in total, is often a cause of concern, since all too easy concrete contents and statements of the appealing presentation may differ. This culture- critical alert is raised by some about exactly how the phenomena infotainment and edutainment. Be it politainment to be understood as a consequence of widespread disenchantment with politics, which serve to bring the average citizen 's policies closer again A more positive statement. Basically, information and entertainment not preclude a. However, there were signs that politainment rather leads to a flattening of the general political awareness, as the limits to the popular journalism of the tabloids would increasingly blurred.
Politainment by Rudi Renger
The connection between political reporting and Entertainment was recognized relatively early on tabloid journalism. Example, it was over the Vienna municipal policy of the Austrian newspaper "Kronen Zeitung " only written before 1918, " when this, not too boring ' was or is a, Hetz ' gave [= a fun] to note " ( Renger 2000: 120 ).
For communication scientist Rudi Renger the University of Salzburg politainment is the new reality of the political. "You can laugh about everything, but that's about the problem " because ( Heldt 1990: 11) and this is also true for the relationship network politics and entertainment. While making politainment a reduction of the complex political issues and illustrated by the fact the world of politics even for the novice, but political positions and program content, but also continuously occurring lines of conflict and confrontation are the simplified representation in the mode of "feel good " (cf. Dörner 2001:. 62ff ) broken down to a ( narrative ) level of collections of anecdotes, and the privatization and personalization of the political. Entertaining policy coverage is finally the journalistic end product of the symbiosis between media professionals and political actors, which should help tap on the corporate audiences and politicians on side groups of voters. The banner of the increase rate hovers over the one as the other. (see Renger / Wiesner 2007)
Political reporting has in modern society the task of policy issues for public communication forth and provide. In connection with its opinion, which influences the policy in the form of votes, people today are more than ever dependent on the mass media. But the relationship between the media and politics is a tense. Alexander Van der Bellen ( The default on April 25, 2006), national spokesman of the Greens in Austria, sees a constant interplay of proximity and distance: "We need both. Us as Kasperln for presentations and we, because without the media you do not exist politically. " Thus, policy makers staged increasingly to influence media content. (see Wiesner / Allmer 2006: 24)
Different " Journalismen " (as well as the phenomenon politainment ) can be used in a model ( see Figure: Relationship between politainment and different Journalismen ) are classified, the different "leaf style " ( style guide ) of daily newspapers can in turn be due to the relatively consistent use of recognize entertaining elements ( figurative language, metaphor, allegory, metonymy, periphrasis, Kenning, etc.) and the separation between news and opinion in the policy coverage. (see Renger / Wiesner 2007)
This new reality of politics can be constructed as entertaining political coverage in a variety of ways: by certain narrative forms, through the selection and preparation of policy issues, through the personalization of processes through which Familialisieren or privatizing (in the form of emotional docking sites for individual experience for the audience ) through strong (loading ) ratings in "objective" journalistic forms (such as notification and reporting ) and by a large number of metaphorical or emotional array of words. (see Wiesner / Allmer 2006: 25 )
Politainment by Thomas Meyer
According to the political scientist Thomas Meyer of the University of Dortmund, who, like Rudi Renger also refers to Andreas Dörner, referred politainment the embossed both the political actors as well as the medial observers communication structure in which the public presentation of policy and its effective execution are separated. Instead of the actual political processes at the center of the information policy is on a " staging surface " ( Thomas Meyer) presented. Under the terms of the politainment count by Thomas Meyer " Symbolic certificate policy ", " media-oriented dramatization ", " Event - policy" and " Image " policy. ( see Meyer 2006: 84f. )
As a classic case of politainment and " Symbolic certificate policy " Meyer describes the case, " as Ronald Reagan depth to the assembled TV cameras on school desk of a classroom with teachers and students in conversation and passionate in the eyes of the public interest in education was while his government had just cut the education budget. " Such politainment "could be adjustment purposes, placebo - politics. " According to Meyer politainment belong to the " tools of the media Machiavellian ". ( see Meyer 2006, 84f. )