Pop-Tarts

Pop - Tart describes a type of pastry U.S. origin, which is marketed by Kellogg's. The Pop - Tart is a sweet dough pastry and is usually baked in the toaster.

Development and marketing

Its origin had Pop - Tarts in the 1960s by the manufacturer as a supplement to the Post Cereals Breakfast cereals available at that time. In 1963 she was introduced to the general public under the name Country Squares for the first time.

The company Kellogg's, as a great competitor of Post Cereals, then brought their own product on the market, only six months after the success of another company. As the name you chose a reference to a at that time very popular art movement Pop Art by Andy Warhol - the " Pop - Tarts " ( to German as " Pop - Tarts " ) were born. In addition, pop out describes jumping out of a thing. ( Some of the toast from the toaster. )

1967 Pop - Tarts have been associated with icing on the market after it was found that this was not destroyed during the toasting process for the first time. In the 1990s, the sale in the UK began, albeit with considerably less success than in the States.

Kellogg's Pop - Tarts sold to date in the U.S. with great success, according to its own information about two billion pieces every year. However, they may also acquire in Canada, Great Britain and Ireland. The distribution in Australia is no longer continued since 2005, but they are still available there as an import commodity. In Germany Pop - Tarts are also available as an import, and in a few supermarkets, including in some branches of the real, -.

Composition and variants

A Pop - Tart forms a pocket of two layers of dough with a sweet filling material (eg jam) in the middle. Often the pastry is also provided with a coating of icing. You can eat them cold even, but Pop - Tarts are traditionally baked in the toaster and eaten warm. In the packed state may be stored without cooling.

Due to demand a variety of flavors and variations of the pastry were developed over time; the most popular questions about chocolate, apple, strawberry glazed, glazed with brown sugar and cinnamon, cherry and S'mores (chocolate marshmallow crackers) dar. There are 27 different flavors.