Pop-up ad

A pop -up [ ˌ pɒp ʌp ] (of English. To pop up " suddenly appear " ) is a visual element of a digital user interface. In general, pop-ups are used to display additional content or query a specific interaction. Typically, "jump" on pop-ups and cover damaging other parts of the user interface. Common examples of pop-up elements are the context menu and the dialog box.

Unwanted pop-ups displayed in advertising is particularly felt by Internet users annoying. Modern browsers have the rule over pop-up blocker, which prevents opening of such pop-ups. This protective measure, however, can be circumvented by the contents of example are displayed in the form of a layer ads directly on the original web page, rather than opening in a new browser window.