Pop-up retail

A pop -up sale [ ˌ pɒp ʌp ] (of English to pop up " suddenly appear .") - In English, Pop -up retail - is a short-term and temporary retail business, which is operated temporarily in vacant premises. The product range usually corresponds to a store, but it can also resemble a warehouse sale.

Concept

A business area may not accommodate in one day pop -up sale and already be used later elsewhere a day or a few weeks. The goal besides the obvious goods paragraph it is on the one hand, by the sudden appearance and the advertising by word of mouth the perceived value of the goods offered - to increase - often only a single brand. On the other hand, are hardly any advertising costs, and transitional vacant sales rooms can be rented inexpensively. A pop -up sale primarily serves the fast, profitable merchandise sales, especially for seasonal goods, and image building.

Dissemination

The first sale of its kind, the ritual Expo took place in just one day in 1997 in Los Angeles, offered to scene clothing and the idea was the Event Manager Patrick Courrielche. The method is now regarded as a trend especially in the apparel industry and is particularly common in the United States of America, Canada, UK and Australia. Since the late 2000s, also appear in Germany on pop-up sales.