Porter's generic strategies

Under competitive strategy is understood in the Industrial Economics goal-means combinations that are appropriate in the competitive environment. The main focus here is directed to the competitors. The goal is a well-established industry position ( competitive advantage ).

Although the concept of competitive strategy has already been used in the 40s and 50s of the 20th century, he came only with the investigations of Michael Eugene Porter 1980 in the focus of economics. He distinguishes three standard strategies at the business unit level, which are also known as generic strategies:

• Cost leadership
• Differentiation
• Focus

This approach of competitive strategy is now the concept of core competencies (English core competencies ) to the side - ie a company 's combined resources and capabilities that will enable the company in a position to realize a competitive strategy. Representatives of this idea are especially Robert M. Grant, John Anderson Kay, Gary Hamel, CK Prahalad Sumantra Ghoshal and.

Swell

• Management
• Marketing
• Strategy Management