Presales

Presales (from the Latin prae = "before" and English sales = "Sales", "Sales") is a term that is commonly used in the sales of companies and activities and tasks that occur before the actual sale phase describes. A precise definition is difficult, as has previously been established in the literature no sound definition.

In particular, the demarcation for sale phase is difficult. Frequently questions from clients are technically based and occur precisely repeated in the product distribution in the same shape. On the other hand, this area can be made ​​stronger and more complex distribution of intensive consulting services. Presales can thus edit any kind of product or service related questions. Here, issues such as product characteristics, technical support, pricing and licensing are handled.

Typical pre-sales activities include:

• Product presentations and customer service
• Workshops
• Trade Shows
• Solving technical issues, for example, for feasibility
• Preparation of competitor analysis
• Creation of system designs and concepts
• Creating spreadsheets and customer offerings
• Support in the creation of sales strategies
• Support of product management in product innovation