Pringles

Pringles is the brand name for a snack product that is made from potato flakes industry. There were legal disputes over the use of the term potato chips, which the original manufacturer Procter & Gamble lost. Together with other manufacturers' products include Pringles to the group of stacked chips, while the proprietary name " nibbles " is. Manufacturer since 2012, the U.S. Kellogg Company.

History of the product

The product was developed after preliminary work by Fredric Baur late 1950s, mid-1960s when the U.S. company Procter & Gamble by Alexander Liepa. The brand name has its origins in the name of the street Pringle Drive in Cincinnati. The product was first sold in 1968 in test markets. 1971, then the entire American market, " Pringle 's Newfangled Potato Chips " sold, of which in 1986 the name was derived Pringles. Nowadays Pringles are sold in over 140 countries. The original advertising slogan is "everything pops with Pringles ", while the German version is " love at first pop".

In Germany Pringles are available since 1996. Currently, the following classic varieties are offered: "Cheese & Onion ", " Hot & Spicy ", " ketchup ", " original ", "Classic Paprika" ( before 2013 only " pepper "), " Sweet pepper ", " Salt & Vinegar, "" sour Cream & Onion " and" Texas BBQ sauce. " An existing meantime, sharper " Xtreme " edition was mid-2013 replaced by the new " XTRA " series. The corresponding varieties are not designed for on focus, but generally have a more intense flavor through more seasoning. The varieties " Spicy Chilli Sauce" and " Kickin ' Sour Cream & Onion" are the former " Xtreme " varieties " Flamin' Chilli Sauce" and " Spicy Sour Cream & Onion" but very similar. In addition, the " XTRA " varieties " Cheesy Nacho Cheese" and " Saucy BBQ", as revisions to the " Xtreme " varieties "Exploding Cheese & Chilli" and " Take Away Smokin Ribs " appeared. There is also the varieties "original ", "Classic Pepper" and " Sour Cream & Onion" as a small 40 -g doses.

As limited versions, there have been at irregular intervals foreign flavors, for example, " Pizza ", " pepperoni " or " Tomato & Mozzarella ".

The production for the European market is done with 400 employees in Mechelen, Belgium.

In some countries, like the U.S., there are different editions, such as Multigrain, with a high proportion of whole grain. The introduction of such editions was based on Light flavor (less fat) Dippers ( like a shovel -shaped stack of chips to be eaten with dips finished ) and rice infusions ( with rice flour) in Germany tested. The sale in Germany was reinstated by too little interest on the part of customers.

By 2006, the capacity was reduced at a constant price of 200 over 180 to 170 grams per pack. Procter & Gamble fell as, for example, the part of the consumer center of Hamburg in the criticism to operate hidden price increases. The company bases its hidden price increase so that higher quality ingredients would be used and the new Pringles have a lower density and therefore with the same filling height decreasing the weight. At the 2009 Pringles Classic the fill was repeated reduced (from 170 g to 165 g). As of 2010, the manufacturer advertised with a number of 90 chips per can. On the packaging, were noted 165 grams.

2011 planned to Procter & Gamble selling the Pringles brand to the U.S. company Diamond Foods. This would have refunded a large part of the payment of about $ 2.4 billion dollars in shares, which Procter & Gamble would own 57 % of the company. However, the sales burst in early 2012, when it became known that Diamond Foods is involved in an accounting scandal. Then there was the cereal maker Kellogg as a buyer, who took over the brand for around 2.7 billion U.S. dollars in the summer of 2012.

In February 2012, the capacity has been increased to 190 g, with which the content has increased by 15%. According to an opinion poll, a new distribution of spices was developed for all varieties. In addition, the proportion of saturated fatty acids has been reduced by 30%. The three most popular varieties ( " Hot & Spicy ", " Paprika" (now "Classic Pepper" ) and " Sour Cream & Onion" ) are produced from now on with 40% more spice powder. In addition, the spice mixture for the four most popular varieties ( just mentioned as well as " Texas BBQ sauce "), which account for about 80 % of the total sale in Germany was changed. For these changes, there is the slogan "The new Pringles poppen now with even more flavor " numerous advertising campaigns.

2013, the new variety "Sweet pepper " was introduced in Germany, Austria and Switzerland. To these differ from the normal " bell pepper " Pringles, The latter were renamed " Classic Paprika". Britain and France were the new flavor " Roast Chicken & Herbs ". In addition, the markets in Spain and Portugal by the variety " Rosemary & Olive Oil" and the Arab region have been enhanced with " Cheddar Cheese". Similar to 2012 in Europe and Australia in early 2013, the varieties " Cheddar Cheese" and "pizza" have been improved in the United States. The same is now happening with the popular variety ' Sour Cream & Onion ".

Nutritional value

The 190 - gram pack of the variety " Classic Pepper" contains 58.7 grams of fat. Together with the other ingredients it has an energy value of 4005.2 kJ ( 957.6 kcal).

Ingredients

For the cultivar " Classic Paprika": mashed potato powder, vegetable oil, vegetable fat, rice flour, wheat starch, paprika flavor ( breadcrumbs (contains wheat flour), yeast powder, dextrose, sugar, flavor enhancer: monosodium glutamate, disodium guanylate and disodium inosinate, paprika, onion powder, flavoring, smoke flavor, garlic powder, color: paprika extract, acidity regulator: citric acid, emulsifier: e 471, maltodextrin, salt, modified rice starch.

The stack of chips Pringles fell by a high load on with carcinogenic acrylamide. During testing, the organization foodwatch in 2006, the variety " Paprika" (now "Classic peppers ") of the Pringles brand contained approximately ten times as much acrylamide as the winner. In a further test of foodwatch in 2007 Pringles was again test loser. The acrylamide values ​​were even slightly increased compared to the previous year, a decrease of a factor of 34 over that of a comparable product. After an organized foodwatch protest the acrylamide content was reduced in 2008 from 1600 micrograms per kilogram to 490.

Trivia

  • The opinion that can be the cylindrical Pringles packaging as a waveguide / Yagi Antenna for Wireless LAN use, is a misconception, as studies of the c't magazine (2003, No. 9 ) have shown. This is due to the too small a ratio of the diameter of the can to the radiation wavelength of 2.4 GHz. Good results were achieved with tin cans in the same test.
  • The chemists and packaging engineers Fredric J. Baur, who with 89 years died in Cincinnati on May 4, 2008 had in 1970 obtained a patent on the Pringles can. He was so proud of his invention that a portion of his ashes was buried at his request in addition to the ballot box in a Pringles can. The rest of his ashes were buried in a normal box next to the chip - box, another box was one of his grandsons.
  • The packaging is in contrast to conventional stacked-die packaging is not made ​​of plastic film, but made ​​of cardboard and a thin layer of aluminum, a floor made of metal and a plastic lid. This combination has a worse environmental performance.
  • The magazine market of the WDR television showed that the capacity of the packaging from 2006 to 2010 decreased from 200 to 165 g, while the price of 1.59 € to 40 Cent rose to 1.99 €. With the introduction of the new 190 -g doses in February 2012 some stores increased the selling price to € 2.30.
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