Processing fluency

Processing liquid (English: "processing fluency " ) refers to the lightness, can be processed with the information. The facility can be processed with the perceptual stimuli is referred to as perceptual liquid ( engl. "perceptual fluency " ), the ease can be retrieved using the information from memory, as the drawing fluid ( engl. "retrieval fluency ").

The processing liquid affects the judgment. Thus, the perceptual liquid contributes to the fact that a person found a familiar stimulus. Subsequent research demonstrated that the perceptual liquid is experienced affectively positive. This positive effect on the affective experience could also be confirmed with psychophysiological methods by it could be shown that more easily perceptible stimuli musculus zygomaticus major, activate the so-called " Lachmuskel ". Also, easy to read statements for true are held. Finally, it was also found that beauty is regarded as a cue for the correctness of a mathematical solution, which supports the idea that beauty is intuitively seen as truth. The processing liquid is likely to be one of the foundations intuitive judgment.

Since high processing liquid indicating that the interaction proceeds smoothly with the environment, a person's environment does not pay particular attention. On the other hand, a low processing liquid, that there are problems in the interaction with the environment and require greater attention and an analytical approach these problems. In fact, people process information superficially, if the processing liquid is high; but use an analytical thinking style when the processing temperature is low.

The basic research on the processing liquid is used today in marketing. In a recent study it was also shown that the long- known effect of illegible handwriting when writing an essay is on the grading to a lack of processing liquid while reading (and not on negative stereotypes relating to illegible writing) due.