Product bundling

Under a bundled offering is meant offering several products or services by a provider, the customer a price advantage over the acceptance of the individual products or services is usually granted. There is often a combination of purchase transactions with continuing obligations.

Be differentiated, this form of offer from the free goods.

The term is used in particular in the telecommunications sector often use ( for example, in conjunction with complete connections, Triple Play and Quadruple Play ) and can therefore be regarded as professional usage.

Contrast: unbundling

Problem

The product resulting from the bundled offering contractual relationship can be both viewed as " monolithic " Contract as well as the sum of individual contracts. In consumer contracts is usually assumed by the latter ( Offer valid with gleichzigem conclusion of a ... ), otherwise consumer protection rights could be easily circumvented by completing typeless contracts. However, this constellation has the disadvantage that individual sub- contracts with design rights (eg tariff increases ) can be related, thus increasing the overall economic situation may deteriorate significantly in a surprising way for the consumer. Additional disadvantages, especially in enforcing the contract may arise if the contractual partner of the subcontracts are not identical.

For individual contracts in the commercial sector offers a framework contract can be assumed which allows the possibility to disclaimers. Decisive here is the form of the Competition.

• Trade and service