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The company has 20 million customers worldwide. In addition to his home country of Great Britain Prudential operates in 12 countries in Asia and has in the United States, the company Jackson National Life, the UK's fund management company M & G. In addition, it has the majority of shares in financial firms Egg Banking, an Internet bank. Prudential offers pensions, life insurance, investments and other financial services.
Prudential is not to be confused with the company Prudential Financial of the United States.
Prudential was founded on 30 May 1848 in Hatton Garden, London under the name " The Prudential Mutual Assurance Investment and Loan Association ". In 1924, the company went to the London Stock Exchange.
On May 2, 2010 The Times reported on concrete plans of the company to shift its focus to Asia. According to the Wall Street Journal on May 3, 2010, the company has confirmed the plan to buy the Asian insurance group AIA (American International Assurance ), and on the other hand denied that it intended to sell its UK operations. The purchase plan could, however, by the deadline not be implemented because the UK regulator the Financial Services Authority has so far not consent. Since a definitive agreement on the purchase price could not be obtained, the transaction is aborted without success on 1 June 2010.