PUB (Stockholm)

PUB is a large department store in Stockholm, it is in the center of town at Hötorget ( Haymarket ) and the Drottninggatan. The name PUB is formed from the initials of the founder, Paul Urban Bergström.

History

Paul Urban Bergström (1860-1934) was at first small business in Stockholm and one of the first who sold sewn products made ​​clothing. In 1882, he opened his first store, about where now stands the store. He was also one of the first to abolish the widespread haggling while shopping and not " write " left. At Paul U. Bergström, there were only fixed prices and it had to be paid in cash. This was appreciated by the customers, the business flourished and soon Bergsström had a Perlband of shops around the Hötorget. Even Vladimir Lenin is said to have bought in April 1917 a suit.

The most prominent seller was undoubtedly one of Greta Lovisa Gustafsson young woman named, which was employed here on 26 July 1920. You should be world famous as Greta Garbo.

When Paul Urban Bergström died in 1934, Kooperativa Förbundet ( Swedish drinking association ) bought his company, expanded it and ran the store until 1994, after which it was rebuilt again and leases retail space to independent companies.

The buildings

In 1916, Bergström was the first department store, designed by the architect Gustaf Hermansson build Hötorget. Since Bergström now had almost all land in the area, followed by a quick beat several extensions and new buildings. In the years 1923, 1930 and 1933-40, the parts came to Drottninggatan back to 1955-59 and finally, a long time after Bergström's death, the last building in the functionalist style of architecture firm Erik & Gates Ahlsén.