R.L. Polk & Company

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• Stephen R. Polk ( Chairman, President and CEO)

R. L. Polk & Co. is a privately-held US-based services company headquartered in Southfield at Detroit ( Michigan ). Main business of R. L. Polk & Co. is the collection, processing and marketing of information about vehicles (such as licensing and sales, as well as use-related vehicle data, market studies and production planning aids ). R. L. Polk & Co. as an information broker and dresser provides the data and developed from information marketing and customer loyalty tools to vehicle owners, manufacturers, retailers, the spare parts trade, insurance, banking, direct marketing companies, media, market research companies, government agencies and many other purchasers to.

The company was founded in 1870 in Detroit by Ralph Lane Polk as publisher of journals, address books and automotive -related reference works. A meeting of Ralph Lane Polk II with Alfred P. Sloan Jr., who later became president of General Motors, was decisive for the orientation of RL Polk & Co. on the auto industry. Today, R. L. Polk & Co. also operates in Australia, Canada, China, France, Germany, Japan, Spain and the UK except in the USA. The German subsidiary of R. L. Polk Germany GmbH has its headquarters in Essen.

The affiliates of the Polk Group has since 1999 Carfax, Inc.. Established in 1984 company provides potential car buyers on the internet information on initial individual vehicle history available, including, for example, the number of previous owners, any major damage, the type of use ( private car / company car ) and odometer readings are. Carfax is also the main sponsor of car racing Carfax 250. 2007 CARFAX Europe GmbH was founded - as a direct and wholly owned subsidiary of CARFAX, Inc. - which is currently expanding its business model in Europe. In addition to vehicle reports on imported used cars from the USA CARFAX Europe GmbH has been offering vehicle reports for used cars from Sweden and Slovenia.