Radio format

A radio format is a strategically defined, uniform alignment of a radio program in which all content such as music and spoken contributions in the nature of their combinations, structure and presentation are defined. As for the selection of tracks, one also speaks of the " color music " of a program. The exact configuration of a radio format geared to the needs and expectations of the target audience as well - especially for non - commercial radio stations - to the demands and orders by the respective organizer.

Format Radio

The term " format radio " means a radio program, which is usually followed by relatively strict and round-the- clock a specific radio format and based on the music selection and the presentation style is easily recognizable. The contrast to the radio format is the " Radio Program ". In Germany, virtually all private radio station format radios, while open channels and so-called free radios usually pursue no common radio format, that is, here, the music can color and style of presentation permanently change complete. Some stations also follow a strict daytime radio format while they relax in the handset weaker evening and night hours, the format and gravitate toward radio program, so give example to other styles of music space.

Many format radios use a single " transmit clock ", in which all the elements such as news, weather, traffic service, advertising, music and verbal contributions are specified in hour progress. This has the consequence that these elements appear every hour for about the same time (eg advertising always at XX: 20 and XX: 50).

Background

The formatting of a radio program is often operated in order to achieve a higher binding listener and thus a higher audience rating. For commercial channels are to be achieved maximum advertising revenue. The exact form of the formatting is often the result of extensive market research. Not only the needs of the listener are determined, but also to investigate what radio format can be expected the greatest possible audience, or maximum profit in competition with already existing radio stations.

In markets where many radio stations compete for audience, very strict and clearly defined radio formats often make out, while the stations in markets with few stations often try to reach a very wide audience and accordingly also send a less formatted program, so, for example, play a wider range of songs and sometimes change the moderation style (such as programs for children on Sunday morning, Oldie broadcasts on Tuesday night, etc.).

The format radio has its roots in the U.S., where since the beginning of the radio was a strong competition in the 1920s between the transmitters. In German-speaking radio stations began only with the introduction of private radio stations to play more format.

Known radio formats

  • Adult Contemporary ( AC) Oldie Based AC
  • Euro / German -based AC
  • Soft AC
  • Current Based / Hot AC
  • Dance / CHR hit Oriented
  • Mainstream CHR
  • Euro / German -based CHR
  • Rock Oriented CHR
  • Classic Rock
  • Hard / Heavy Rock
  • Soft Rock
  • Modern Rock / Alternative / Crossover
  • Contemporary R & B
  • Rap / Hip- Hop
  • Contemporary R & B
  • Soul / Funk
  • New Country
  • Classic Country
  • All Talk
  • Comedy
  • News -Talk
  • All News
  • All Weather
  • All Sports
  • All Money
  • Jazz
  • Classical
  • Oldies
  • Easy Listening / Beautiful Music ( EZ )
  • Middle of the Road / Full Service ( MOR)
Community radio Audience measurement Marketing research Contemporary Hit Radio Album-oriented Rock Urban Adult Contemporary Talkradio
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