Ralf Wagner

Ralf Wagner ( b. 1968 ) has worked as a German university professor of business administration at the Department of Economics at the University of Kassel. Since 2006 he is the owner of the SVI Endowed Chair for International Direct Marketing at the University of Kassel.

Life

Ralf Wagner studied business administration, majoring in marketing at the University of Bielefeld. In 2000, he earned his doctorate as a research assistant by Reinhold Decker at the University of Bielefeld with the topic modeling and analysis of multiple competitive reactions through the use of promotional instruments. The Venia legendi for general business administration, he received in 2008 from the University of Bielefeld for the habilitation thesis " Complex patterns in marketing management ". The call to the newly founded " Dialog Marketing Competence Center " ( DMCC ), University of Kassel, he was followed in 2006 first as a representative of the Department, then as a professor.

The research by Ralf Wagner are marketing interactions in different cultures, direct marketing changing, competitive interactions and Competitive Intelligence and Quantitative Methods of Marketing Research.

Writings

  • Decker, R.; R. Wagner ( 2002): Marketing Research: Methods and models for determining the buyer behavior, Munich, Modern Industry.
  • Wagner, R. ( 2001): Multiple competition reactions in product management, Wiesbaden, DUV & Gabler.

Journal articles

  • Ontrup, J.; Ritter, H.; Scholz; SW, Wagner, R. ( 2009): Detecting, Assessing and Monitoring Relevant Topics in Virtual Information Environments, IEEE Transactions on Knowledge and Data Engineering, Vol 21, No. 3, 415-427.
  • Wagner, R.; K.-S. Beinke (2006): Identifying Patterns of Customer Response to Price Endings, Journal of Product and Brand Management. Vol 15, No. 5, 341-351.
  • Decker, R.; R. Wagner, S. Scholz ( 2005): An Internet -Based Approach to Environmental Scanning in Marketing Planning, Marketing Intelligence and Planning, Vol 23, No. 2, 189-199.
  • Wagner, R. (2005 ): Contemporary Marketing Practices in Russia, European Journal of Marketing, Vol 39, No. 1/2, 199-215.
  • Wagner, R.; R. Decker ( 2000): Remarks on the behavioristic Analysis of Competitive Reactions, OR Spectrum, 2000, Vol 22, No. 1, 97-116.
Name Authority File
671045
de