Ramada

RAMADA Worldwide is an American hotel chain. The brand is part of the Wyndham Worldwide family of hotel brands, which counts with approximately 6,500 hotels and more than half a million rooms the largest hotel companies in the world. Ramada At around 880 hotels and approximately 106,000 rooms worldwide around 14 % of the hotel portfolio of Wyndham Worldwide. " Ramada " is Spanish, literally means " with branches provided " (from " rama " = branch of a tree ) and is a term for a shady rest area on the edge of the path.

History

In 1954 a group of investors opened a motel in Flagstaff, Arizona ( USA) and gave himself five years later, in 1959, the name " Ramada " and sold its first franchise license.

In 1963 Ramada operating 40 hotels and opened in 1971 the first hotel outside the U.S. in Québec, Canada, and in 1973 the first European hotel in Brussels, Belgium. The number of hotels increased to 500 in 1981 Ramada opened the first " Ramada Renaissance Hotels " in Denver (USA ) and Hamburg ( Germany ). Two years later, in 1983, the 35 Ramada hotels were grouped outside the U.S. " Ramada International". This necklace was created in 1985 responsible for the Ramada Renaissance hotel. Ramada bought 1987 Roadways Inns International.

In 1989, the company said in a hotel and a casino company - New World Hotels Holding Ltd Hong Kong bought the hotel division Ramada & Renaissance Hotels. A year later, in 1990 New World sold its license rights for the United States to Prime Motor Inn; Hospitality Franchise Systems ( Cendant ) a little later these rights by Prime Motor Inns. In 1991, Ramada International business 110 hotels in 36 countries. A year later, 1992, New World sold its license rights to Canada later Cendant bought this to Trans - America Inc.. 1993 ' Renaissance Hotels & Resorts " was introduced, and Ramada International managed 72 hotels in 40 countries. Finally, in 1996, bought Marriott International, the New World, so that in 1997, Renaissance Hotels & Resorts, a Marriott brand, were the majority of the Ramada Hotels " Courtyard by Marriott " have been renamed and the portfolio of Ramada International was reduced to 26 hotels.

In 1999, the group Dr. Baumhögger separated in Germany Ramada International. Ramada remote " Ramada Garni " from his portfolio. Ramada International Ramada Plaza led one as an elite product and gave a new corporate identity. In 2000, for Ramada Treff Hotels in Germany, the low-price product Ramada Encore is introduced. A year later, in 2001 was Jarvis Hotels Ramada partner in the UK. In 2004, Marriott Ramada International and sold all rights to the name Ramada at Cendant, the rights holders for North America. The individual names rights remained separate. Cendant brought the hotel sector in 2006 as the " Wyndham Worldwide" on the stock market; Wyndham Worldwide won Corinthia Hotels as a partner for its brands " RAMADA " and " Wyndham Hotels".

Hotels

In the U.S. and Canada Ramada is represented by the following brands:

• RAMADA Plaza
• RAMADA Hotel
• RAMADA Inn
• RAMADA Limited

Outside of North America Ramada is represented by the following brands:

• RAMADA Plaza (full - service hotels, middle to high price category)
• RAMADA Hotel (Hotels, the preferred are located in major towns or business districts )
• RAMADA resort (hotels with a focus on leisure and recreation )
• RAMADA Encore (hotels for budget-conscious customers with functional furnishings )

Ramada in Germany

Since 2000, the Hospitality Alliance AG Germany (formerly MEET Hotels) from Bad Arolsen the exclusive partner in Germany and Switzerland for the development of the brand " RAMADA ". The company operates 50 hotels in the Ramada brand in Germany, Austria and Switzerland. Another ten hotels are not operated by the Hospitality Alliance AG Germany. The Hospitality Alliance AG Germany is a sponsor of several hockey clubs, eg of polar bears Berlin, Sinupret Ice Tigers and the Kölner Haie. Since 2007, take the Ramada hotels in Germany and part of the Wyndham customer loyalty program.