The Rara Media Group Limited is an Internet company based in London, UK, offering since 13 December 2011 on the site rara.com a music streaming service in over 16 countries. Compared to other music streaming services dispensed rara on a ad-supported free version. Rara offers unlimited music-on -demand access to over 14 million tracks and exclusively uses the Dolby Pulse audio codec.

Chairman of the company 's Rob Lewis and Managing Director since July 2012, Nick Massey ..

Since May 2013 Rara cooperates with the German car manufacturer BMW. So to be available in Spain, the streaming offering in cooperation with Vodafone in the model via BMW 5 Series BMW ConnectedDrive Online Entertainment in Germany, Great Britain, France, Italy, the Netherlands and from 2014 onwards.