Reader's Digest
Reader's Digest ( [ ɹi ː dɚz daɪdʒɛst ] Digest English for extract / extract for the reader ) is a magazine with international distribution, which thereby was originally announced that it has published articles in other magazines as well as book excerpts and books in several languages , in part, in summary form,. Today, the magazine Reader 's Digest contains predominantly own content, which also differ depending on country edition. Under the brand Reader 's Digest appear next to the magazine today also books, audio books, music CDs and DVDs.
History
The parent company of The Reader 's Digest Association, Inc. was founded in 1922 by Lila Acheson Wallace and DeWitt Wallace in Pleasantville, New York. The first issue of the magazine was released on February 5, 1922. Editors sent in the initial period, the copies by mail for 10 cents each. In 1935, she achieved a circulation of 1 million copies for the first time. The first foreign edition was published in 1938 in Great Britain; 1948 published the first editions for Germany and Switzerland, in 1952 in Austria.
The Group
The mother was listed publisher until March 2007 on the New York Stock Exchange. He has now (2010 ) more than 130 million customers in 78 countries and reported 2009 sales of U.S. $ 2.1 billion. For 1.8 billion euros ( $ 2.6 billion ) is the publishing company was sold to a consortium led by U.S. investment firm Ripplewood Holdings LLC in March 2007 ( with the magazine in 20 languages in 16 million edition).
The magazine was published in 2010 in 50 different editions in 20 languages , reaching a circulation of 16 million copies around 70 million readers. The American edition is the highest circulation output of 8.2 million copies. ( The main magazine "Reader's Digest" and 40 other sheets reach more than 100 million readers, the shareholders of the Reader 's Digest Association Inc. received $ 17 per share. )
The German and Swiss edition first appeared under the title The Best of Reader 's Digest in September 1948.
The German edition of Reader 's Digest Germany is published monthly with a circulation of 600,000 copies, reaching about 2 million readers. It is from the Stuttgart-based subsidiary Publisher Reader 's Digest Germany: published, Inc; Swiss Edition will be moved to Zurich, the Austrian in Vienna.
The publisher also publishes books, audio books, music, DVD / video and also offers products in the field of Health and Wellness ( dietary supplements, drugs), and wine, jewelry, and hiking on. Every two to three months, the subscription series Reader 's Digest selection books since 1955 appears. In each band to find abstracts (English: to digest, dt: digest within the meaning of summarize ) of four current bestsellers. Since 1960, The Great Reader 's Digest youth book or the large youth book is published annually and the YA, formerly known under the titles. An example of co-edition and the page same assumption of a comprehensive publication from another publisher is the 1991 published in Meyers Lexikon Verlag Mannheim Meyers memo, the Reader's Digest special edition under the title brought out The Big Book of general knowledge in the same year. In addition, Reader 's Digest offers its readers now financial services, at times, inter alia, in cooperation with the world's largest insurance provider AIG.
On 24 August 2009, the Group Reader's Digest Association Inc. sought Chapter 11 of the U.S. Bankruptcy Code bankruptcy protection. The Group's debt should be reduced. The German subsidiary was not affected by the Chapter 11 proceedings. The Chapter 11 was completed on February 22, 2010, the group's consolidated debt has been significantly reduced.
On February 17, 2013 Reader 's Digest filed again for Chapter 11 bankruptcy on.
Content focus
Reader 's Digest was for many years known to represent a relatively closed world view, which calls itself oriented than politically conservative, pro - American, optimistic and Christian Group. In the meantime, the national companies of Reader's Digest have often developed its own profile, which includes the classic values of Reader 's Digest as trust, reliability and responsibility.
Readers
Reader 's Digest is a subscription magazine, which reaches 90 percent of its readers about the subscription. The readership is represented by the publisher as mostly older than 40 and relatively well-off.
Contests
Reader 's Digest uses to advertise its products direct marketing and competitions. The partially confusing presentation of the Sweepstakes materials and the design of the competitions are from the perspective of the consumer center of Hamburg only to provoke product orders. 2001 undertook Reader's Digest USA, 6 million U.S. dollars to pay restitution to the victims of their marketing methods after Reader 's Digest had been accused of encouraging older people to fraudulent methods to any contract. The German subsidiary of Reader 's Digest points out that all the profits that would awarded, would actually be paid - this was read in the published annual winners list or on the homepage. In addition, to participate in the free prize draw is independent of an order. The practice usually looks different, as examples show.