Reuben and Rose Mattus

Reuben Mattus ( born January 8, 1913 in Poland, † January 27, 1994 in Cresskill, New Jersey) was an American entrepreneur. In 1961, the son of Jewish- Polish immigrants founded with his wife Rose, the ice cream company Häagen- Dazs.

Life

1936 married Reuben Mattus in New York Rose Mattus, born Vesel ( born November 23, 1916 in Manchester, England; † November 28, 2006 in Westwood, New Jersey). Rose gave up her job as a seamstress and was followed by Reuben in his family business. From now on, they sold up of ice in the Bronx by a horse-drawn carriage. This business grew over the next 40 years. In 1959, Reuben decided a new Eisfirma named to establish " Häagen- Dazs ". He would thus give the image of a Danish manufacturer and even printed a Danish map on its cartons. Rose wrote in her autobiography, The Emperor of Ice Cream ( 2004) that they chose Denmark because the Danes had done so much good for the Jews in World War II. The ice cream was made with real cream and natural flavorings. Your competitors had 1961 mostly just simple ice cream with artificial ingredients. Rose sold the ice and Reuben developed the new flavors. First, the product was sold primarily at students. Therefore, were the first points of sale near New York University and in Greenwich Village. The Häagen -Dazs brand grew very slowly in the 1960s, but became known nationwide as the Greyhound buses took over the supply of student cities.

In 1983 they sold their company for $ 70 million, remained her but still as a consultant connected.

They had two daughters: Doris Hurley and Natalie Salamore.