Roche Bobois

Roche Bobois is a French company that sells furniture in the upper price segment.

History

In 1950, Philippe and François Roche, Jean -Claude and Patrick Chouchan met at the Salon of Copenhagen. They had the idea of importing Scandinavian furniture to Paris. The families Roche and Chouchan decided to expand their business with "gift" shops to sell Scandinavian accessories. These boutiques were called " objets d' Compléments " had the fabrics, dishes and wallpapers in the range. In addition, a floor has been established that dealt with construction, renovations and relocations.

In 1961 the first national advertising campaign in the Elle magazine has been realized. This was switched twice a year for about the next 50 years. The first joint catalog and a franchise system without own production were established, which for that time a form of business model represented .. In 1965, the opening of the first store in Belgium followed.

In 1970, Philippe Roche and his team got to know the designer Hans Hopfer during a trip to Germany. He designs for Roche Bobois sofa, which has been placed under the name of " lounge " on the market. Since 1990 it is under the name " Mah Jong " the worldwide bestseller at Roche Bobois.

The first store outside Europe was opened in 1973 in Canada. The following year, stores followed in the U.S. and Spain. In the 1980s, the offer of the collection " Les Provinciates " was expanded for the new land owner. With the collection " Les Voyages ", which came on the market in the 1990s, the company responded to the trend of ethnic furniture. In 1995, opened the first shop in Italy.

Beginning of the 21st century, there were two striking developments in production at Roche Bobois. Firstly, the international development with the establishment of stores has been driven world; on the other collaborations with designers, architects and fashion designers have been developed that create furniture and objects for the brand.

In 2004 opened the first store in China, which meant the opening of the centenary of business abroad. Since 2009, the company organized a competition of designers, for the first time in China, then Morocco and 2012 in the UK. The aim is to discover local talent who create creations for a specific topic. In this way, the chair AVA, for example, emerged, which has been designed by a Chinese designer and is manufactured by an Italian manufacturer.

Since 2011, the brand is represented in 45 countries with 250 stores. 80 of which are company-owned stores. In 2012, the company generated for the first time more than half of its sales internationally, which is attributed mainly to the growth in the North American market. There, the brand with the business of New York -Madison has been represented since 1974 and North America thus became the second pillar of Roche Bobois.

In 2013, Roche Bobois strengthened its international presence with the opening of 15 additional stores in more than ten countries such as Singapore, Colombia, Indonesia and Bulgaria.

Designer

Roche Bobois developing their collections in collaboration with numerous designers, architects and fashion designers in the 1980s with major designers such as Hans Hopfer or the Italian architect Luigi Gorgoni.

In the 2000s, followed by collaborations with other well-known designers:

  • Collection Métropolis for 40 years from Iosa Ghini from Roche Bobois
  • Ping Pong collection by Paola Navone
  • Canapé Comete by Vladimir Kagan
  • Collection Rive Droite by Christophe Delcourt, who designed Legend later the bookshelf
  • Product Line Speed ​​Up by Sacha Lakic
  • Cute Cut coffee table by Cédric Ragot
  • Collection Furtif by Daniel Rode
  • Collection Assemblage of Stéphan Lebrun
  • Collection by Ora Ito

Some of the creations were presented during the Mobi Boom at the Musée des Arts Décoratifs in Paris.

Also well-known fashion designers have collaborated with Roche Bobois. Among Kenzo, Missoni, Ungaro, Jean Paul Gaultier and Sonia Rykiel.

Types of business entity 1960 Elle (magazine) Emanuel Ungaro
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