Rubicon Project

Rubicon Project is an online advertising firm based in Los Angeles, California.

The focus is on user tracking, which individually interesting, highly targeted ads can be displayed for each user.

Rubicon Project was founded in 2007 by Frank Addante, Craig Roah, Duc Chau and Julie Mattern, who already knew each other through the work with L90. In April 2009, the company collected 33 million dollars in venture capital by Clearstone Venture Partners, IDG Ventures Asia and Mayfield Fund and borrowed $ 8 million venture debt from Silicon Valley Bank.

In August 2012, the company was 96.2 percent market share, according to comScore, the advertising company with the longest range, even before Google, AOL and AT & T.