Russian Standard (vodka)

Russian Standard (Russian Русский стандарт transcribed Russky standart) is a company based in St. Petersburg, which sells under the same name produced various vodka brands and.

History

In 1992, the oligarch Rustam Tariko in Saint Petersburg the Russian Standard Vodka manufacturer. The "original recipe" for his vodka to the Russian scientist Dmitri Ivanovich Mendeleev developed, who invented the periodic table of chemical elements. It is certain that Mendeleev introduced the unit grams for vodka in 1880, for 100 grams summarizes the " Stopka " the traditional Russian vodka glass.

Whether the original recipe just a legend or is historically verifiable - Tariko made ​​Russian Standard with 67 percent market share in 2006, the market leader in the premium segment in Russia, and is now under the German-speaking countries also conquer ( since August 2006), the U.S. as a market.

In December 2006, Rustam Tariko bought for 2.2 million euros the domain " www.vodka.com " by an unknown person. He paid one of the highest known at this time sums for a domain.