Russian Telegraph Agency

ROSTA ( РОСТА ) was the Revolutionary news agency of Soviet Russia and the Soviet Union and the political headquarters and education institution of the People's Commissariat for Education. ROSTA formed from the merger of the Petrograd Telegraph Agency ( PTA, prior to 1914 St. Petersburg Telegraph Agency, SPTA ) and the official press office for " Central Authority of the Russian Telegraph Agency " in 1918. The notifications now appear under the name of " Rosta ".

In 1925, she was replaced by the TASS.

For propaganda ROSTA had, among other posters so -called ROSTA windows of Soviet avant-garde artists such as Vladimir Mayakovsky design to be exhibited in showcases or empty shop windows. Due to the large dimensions of this ROSTA windows could not be reproduced by machine, they arose, therefore, crafted with the help of templates. After the artist drawing a mask for each color is created, which has been placed on the poster board and lapped with paint, this process must be repeated for each color. Was the support of a window in Moscow reached, the templates were sent to other cities where they then were used. The production and the pressure of having to react to daily situations, related a simple graphic design, often turned out very flat.

Crucial for the design of most ROSTA windows was the focus on the Lubki, the traditional Russian broadsheets; to reach the less educated population. The design specifications were therefore a fixed scroll, symbolic and stereotypical representations and concise text, most of which were written in catchy rhymes. Not infrequently humorous representations of the subjects treated of were to be found.

  • News agency
  • Media (Soviet Union)
  • Soviet organization
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