S.Oliver ( complete: s.Oliver Bernd Freier GmbH & Co. KG ) is a German clothing manufacturer and retail chain operator based in the Lower Franconian rotting village, which was founded in 1969. Sales amounted to 1.48 billion euros in 2011.

Corporate Outline

The corporate headquarters is located in Rottenburg village in the district of Würzburg. There, situated next to the company's management departments design, human resources, marketing, sales and logistics. In Rottendorf about 1,800 employees work. On the premises there is 70,900 m² of warehouse space.

Overall, the company operates 262 own stores, 332 stores with partners, also 2,724 so-called " shops " with 3,394 subareas within other businesses such as department stores. s.Oliver products are offered in over 20 countries, such as Austria, Switzerland, Netherlands, Belgium, Poland, Croatia, Italy and India.

The company manufactures in Asia and Europe. In Asia, organized from Hong Kong; It has production facilities in China (Hong Kong, Hangzhou), India ( Chennai), Indonesia ( Bogor ) and Turkey (Istanbul). Worldwide, the company has more than 7,000 employees.



S.Oliver divided its range into three segments ( called lifestyle worlds ) that target different types of buyers.

  • S.Oliver Casual - casual wear; the largest segment
  • QS by s.Oliver - Youth Fashion
  • SELECTION by s.Oliver - conservative stylish fashion

In addition to these three main elements has s.Oliver other product lines such as s.Oliver Bodywear (day and night wear and swimwear), s.Oliver Junior ( clothing for babies and children), TRIANGLE by s.Oliver ( clothing in plus sizes ) and s Oliver accessories ( bags, belts and leather goods). Along with different licensing partners, the company also distributes twelve lines license, uasOliver Shoes ( shoes), s.Oliver Eyewear ( glasses), s.Oliver Time (clock ), s.Oliver Jewel (jewelery), s.Oliver Home, s.Oliver Fragrances ( perfumes ), s.Oliver umbrellas ( parasols ), s.Oliver s.Oliver Garden and baby. The s.Oliver perfume collection ( s.Oliver Fragrances ) is manufactured under license at Mäurer & Wirtz.


The group came in August 2010 in the criticism when the West German Allgemeine Zeitung ( WAZ) reported that the staff in the stores an hourly wage of partially 6,50 € gross ( € 5.22 net) is paid. A regular income did not exist, as the staff would be employed on work load and so on call. Depending on the professional experience of the hourly wage for employees would be in the retail between € 6.50 and € 10.00 (gross).

A works council does not exist, despite the now over 2,000 people.

Sports sponsorship, advertising partnerships and social sponsoring

Also s.Oliver uses the visibility of prominent musicians, athletes and sports teams to be known or even to show presence. In addition, the company engages in charitable actions to publicly appear.

Sports sponsorship

Since the 1990s, s.Oliver engaged in sports sponsorship. Under contract were or are Ivan Lendl (tennis, 1990s ), Dirk Nowitzki (basketball, 1990 ), Borussia Dortmund (football, 1997-1999), Ralf Schumacher (Formula 1), Timo Scheider ( formula 3, 1999 - ), Lech Poznan ( football, 2010 - ), S.Oliver Baskets (prop, Würzburg Baskets, basketball, 2010 - ), Bayern Munich (football, 2011-2014 )

Advertising cooperation with musicians

In addition to the sports sponsorship s.Oliver also selects advertising partners from the music industry, such as Dieter Bohlen (musician, 2003), Anastacia ( singer, 2006) or David Garrett (Geiger, 2009).

Social Sponsorship

The company operates regularly s.Oliver social sponsoring, ie it will be donated for a specific purpose money and stuff.

In the past, s.Oliver dedicated for Special Olympics Germany ( official partner, since 1998, money and clothing), victims of the tsunami in South India after the earthquake in the Indian Ocean 2004 ( money), the annual Africa Festival in Würzburg (money) the fight against AIDS in South Africa 2005 ( contraceptives ), victims of Cyclone Nargis from Bangladesh in 2008 (money, about the diaconal disaster relief ), Cotton made in Africa (2008), earthquake victims after the earthquake in Haiti in 2010 (money, along with David Garrett ), a vocational training project called " Work2Learn Advanced" to support vulnerable workers in Bangladesh, 2011 ( inception together with the children's rights organization Save the Children ) stroke victims (money), the association " Help in the fight against cancer eV " (money) and the Togo project of the German Leprosy and tuberculosis Relief Association (DAHW ) ( money).