Scribble

The word scribble comes from the Anglo -American regions and literally means " doodle ", " graffiti " or " unclean Written ". In his Germanized meaning it is a term used in advertising language, as well as lubrication sketch.

Definition

With Scribble is referred to in the advertising industry and the art of a mostly by pen on paper torn or implied rough draft example for an illustration, graphics, ad, or a poster, the layout of a magazine, a newspaper, a website or something similar. In contrast to sketch or design a scribble marks the beginning of a project and is without any right merely a means of generating ideas.

Purpose

A Scribble allows quickly the fundamental representation of different design ideas and alternative solutions without the right to a clean and precise drafting. It thus serves primarily the ideas, but can also be the internal communication within the work team to serve, rarely also the presentation of interim results with the client. At the scribble phase followed, in general, the (crude ) design and the clean drawing.

Importance

Scribbles fulfill an important function in the creative first phase of a project. In the form of often small-format drawings can be put on paper with little effort many different images and ideas of composition. The technique is therefore particularly well to keep the spontaneous flow of ideas of the creative life.

The favorite design variants can be concretized in a sketch, and thus serve as a basis for further elaboration.

Modern Scribble techniques

Professional agencies are still working today, if necessary with paper and pencil. However, modern Scribbles with current software tools, such as created a combination of Photoshop, PowerPoint, etc. and shipped to the project participants by e -mail or presented via beamer. The use of paper and pencil are currently also facing the rising possibilities of graphic tablets.