Seat

Seat (proper spelling: SEAT ) is a company founded in 1950 for automotive production. It is now part of German Volkswagen Group. Seat is one of the largest passenger car manufacturer in Spain.

On May 9, 1950 as Sociedad Española de car Móviles de Turismo, SA ( " Spanish Society for cars " ) in the Industrial Park of Barcelona, ​​Zona Franca founded. Capital of 600 million pesetas was 51 percent, the state industrial Instituto Nacional de Industria, 42 percent of Spanish banks and seven percent Fiat.

After the opening of the plant on June 5, 1953 ran on November 13, the first car off the line.

Since 1986 Seat part of the Volkswagen Group. The company is located in Martorell, around 35 km from Barcelona.

CEO of SEAT, S. A. Jürgen stack man.

On March 10, 1983, the Spanish brand started its sales in Germany under his own name, first through an import company to Seat 1986 an own subsidiary company, the Seat Germany GmbH made ​​. Around 950,000 Seat vehicles have since been imported to Germany. Seat Germany with headquarters in Weiterstadt has 150 employees. The sales network currently includes four - seat offices in Frankfurt am Main, Hamburg, Berlin and Stuttgart.

  • 2.1 Fiat - licensed aircraft
  • 2.2 -house developments on a Fiat base
  • 2.3 models on a VW platform
  • 2.4 Models of Audi - based
  • 2.5 Models on Škoda base
  • 2.6 Seat Motorsport Models
  • 2.7 studies
  • 2.8 Seat Tags by Emelba

History

1950-1979

In this phase, Seat was designed as a state enterprise largely to the home and into the 1970s, protected by high import market, where it was undisputed market leader. Because of this orientation and the licensing requirements of Fiat, the export business was insignificant until the early 1970s, before the first exports were made mainly in the Benelux countries and Finland.

Seat built during those decades under license from Fiat models. The brand logo was modeled to that of Fiat, with the difference that, instead tilted diamonds squares. The competitors in the domestic market were all licensees or joint ventures of foreign companies, including Renault ( in Spain Fasa ), Citroen, Land Rover / Suzuki ( Spain Santana ( Metalúrgica de Santa Ana ) ). The reason for this was huge tariffs on foreign new vehicles during the Franco period and limited import quotas. This made ​​the import of foreign cars nearly impossible. The Spanish market for independently developed product lines would have been very small. Most popular model of Seat during this period was called the Seat 600, lovingly Seiscientos or in Catalan Siscents. Nearly all Spanish taxis at that time were Seat 1500, shortly called Milquinientos mentioned.

1980-1999

Seat led the blue corporate logo a new corporate identity. It came to a rift with Fiat. The Seat Ronda and the Seat Fura, which were largely identical with the Italian Fiat Ritmo models and Fiat 127 were declared as independent models. Seat Ibiza led to a first completely independently developed model. The relationship only limited to some engines, but were developed independently by the licensor Fiat (with help from Porsche). The foundation stone was laid in Martorell. Seat and Volkswagen closed a production and economic agreements. Seat began developing the market in the direction of Europe. The cooperation with Volkswagen developed into a 75 % stake. Seat Sport occurred in the motor sports scene for the first time. Volkswagen built the stake in Seat of 99.99 percent. From the Sociedad Española de Turismo de Móviles Car Seat SA.

2000-2004

With a new design and sporty models Seat occupies a place in the Audi brand group. 2001 Seat adopted with a victory in the tri-city of the German Rallye Championship from motorsport.

58 997 Seat - new cars were registered in Germany in 2003, a market share of 1.76 percent. The highest export growth achieved seat next to Germany and in Great Britain, where 35,000 new registrations ( 21 percent) was achieved a record result. In Spain Seat grew with 148,100 registrations by 3.2 percent. Substantial increases Seat in Croatia, Slovakia and Hungary. Overall, the company produced in the Martorell plant and other production of the Volkswagen Group's 460,040 - seat vehicles, which is 2.1 percent more than in 2002. 460,151 vehicles were sold to end customers.

Seat Toledo Cupra returned with the back in the European Touring Car Championship ( ETCC ) of the FIA in international motorsport. In the same year Seat launched a new brand trophy concept. The Leon Supercopa Championship will be decided not only in circuit races, but also includes long-distance races and a mountain Championship. Seat In fiscal year 2003 a profit of 135 million euros. The Altea is the first seat, which was developed in the new Audi Brand Group in 2002, since the integration of the Spanish brand.

With 61 405 new registrations in 2004, the Spanish brand was on the previous year and achieved a market share of 1.81 percent. Since 4 December 2004, the Seat Toledo in Germany was available, which is based, like the Altea on the platform of the VW Golf.

2005-2009

On 1 March 2005 the prototype of the new Seat Leon was presented with 147 kW engine ( 200 hp ) at the Motor Show in Geneva. Special features of the prototype are four cameras that are designed to complement on two monitors in the vehicle, the rear view mirror and enhance the all-round view their picture.

In May, the Spanish brand in Germany achieved a market share of 2.1 percent. 6421 vehicles were registered, 6.8 percent more than in the same period last year. From January to May, the KBA recorded a total of 24,459 Seat registrations. The Seat 's market share in 2005 is 1.8 percent.

After criticism from Seat dealers in Germany there are changes to the company policy: The Spaniards should in future build smaller, more fuel-efficient models; the annual target has been reduced from 446,000 to 390,000 cars.

In 2007, SEAT introduced at the Geneva Motor Show, a study, an SUV called Altea Freetrack with all-wheel drive. According to the Financial Times Germany, the production car and in the latest 36 months a sedan above the Seat Toledo should be introduced in the same year, which will be based on the Audi A4. In addition, the parent company VW 4.5 billion euros invested in its subsidiary Seat. This VW encountered the rumors that said VW wants the daughter Seat repel to Chinese investors. For Sale it did not ultimately.

Seat made ​​on 22 May 2008 the new Seat Ibiza ( 6J internally ) to the public. He based the first vehicle in the Volkswagen Group on the new small car platform of the upcoming Polo.

With the Seat Exeo Seat introduced in 2009, the already announced in 2007 a ​​sedan based on the 2004-2008 Audi A4 built. A combined model is on the market since the summer of 2009. At the IAA in Frankfurt, the first prototype of the Ibiza ST was called IBZ, the Mini-Combi 2010 came on the market.

2010 to present

In 2010, the celebrated Seat S. A. Your 60th birthday and brought the second generation of the Alhambra on the market. In addition, the current Ibiza series with the Ibiza ST ( Sports Tourer ) has been extended. With the introduction of the Seat Mii end of 2011, Seat increased since the end of the Arosa series back into the category of micro cars. The Seat Mii is an adaptation of the VW Up! and part of the New Small Family within the Volkswagen Group. At the Geneva Motor Show 2012, Seat presented the facelifted Seat Ibiza and a series of close study of the next Seat Toledo. During the Ibiza is already available for purchase shortly after the presentation, the Toledo is yet to come on the market in early 2013 and based on the Škoda Rapid. The third generation of the Seat Leon celebrated on 27 September at the Paris Motor Show made ​​its debut and was born on November 24, 2012 at the dealership. The Leon is the first model with the new brand logo. Due to continued poor sales and heavy losses, announced on April 15, 2013, the Volkswagen AG that the current President and CEO James Muir is peeled 1 May 2013 by Jürgen stack man. Also ran in May 2013, after only four years, the production of the Seat Exeo without successors from. As a replacement of Seat Toledo Seat Leon and the future ST serves. To extend the range of the three-door Leon Leon SC ( Sport Coupe ) is introduced in July 2013.

Shortly after the introduction of the Seat Leon ST ( Sports Tourer ) in November, 2013, consecrated the SEAT SA after three years of construction, a 27.6 acre and equipped with 53,000 photovoltaic panels solar park one. The solar park extends distributed throughout the plant in Martorell, thus avoiding the emission of 7,000 tons of carbon dioxide. With the solar power to be produced in the future 25% of the neutral Leon production of CO2.

Logos of the SEAT S. A.

Logo (1982 to 1999)

Logo (1999 to 2012)

Logo (since 2012)

Models

  • Largely identical to a Fiat model
  • Further development of a Fiat model, or based on
  • House development of Seat
  • Identical to a Lancia model
  • Based on VW platform :/: VW Polo, VW Golf
  • Largely identical to a VW Model :: VW Lupo, VW Sharan, VW up!
  • Largely identical to an Audi Model :: Audi A4 B7
  • Designed by Škoda Auto and largely identical to the Škoda Škoda Rapid Model ::

: Model was more or less modified offered as VW

Fiat - licensed aircraft

  • Seat 850 (1964-1973)
  • Seat 133 (1974-1981)
  • Seat Panda (1980-1985)
  • Seat 124 (1968-1980)
  • Seat 127 (1972-1982)
  • Seat 128 3p ( 1977-1979 )
  • Seat Ritmo (1979-1983)
  • Seat 1430 (1969-1975)
  • Seat 131 (1975-1985)
  • Seat 1400 (1953-1964)
  • Seat 1500 (1963-1972)
  • Seat 132 (1973-1981)

House developments on Fiat chassis

  • Seat Fura (1982-1985)
  • Seat Marbella (1985-1998)
  • Seat Terra (1983-1995)
  • Seat 1200/1430 Sport Coupe ( Bocanegra; 1975-1979 )
  • Seat Ronda (1983-1986)
  • Seat Ibiza (1984-1993)

Models on a VW platform

  • Seat Arosa (1997-2004)
  • Seat Mii ( since 2011 )
  • Seat Ibiza ( 1993 )
  • Seat Cordoba (1993-2008)
  • Seat Inca (1995-2003)
  • Seat Leon I (1999-2006)
  • Seat Leon II (2005-2012)
  • Seat Leon III (since 2012)
  • Seat Toledo (1991-2009)
  • Seat Altea (since 2004)
  • Seat Alhambra I (1996 to 2010)
  • Seat Alhambra II (since 2010)

Audi models on base

  • Seat Exeo (2009 to 2013 modified Audi A4 B6/B7 )

Škoda models on base

  • Seat Toledo VI (since 2012/2013 )

Seat Motorsport Models

  • Seat Leon WTCC TDI (Diesel; WTCC from 2007)
  • Seat Leon WTCC (WTCC since 2006)
  • Seat Leon Supercopa (Seat brand trophy from 2003)
  • Seat Toledo Cupra ( ETCC from 2003 WTCC from 2005)
  • Seat Ibiza Competition Rally Cup (Group N Seat / Sports / Erwin Weber GmbH from 1998)
  • Seat Cordoba WRC (World Rally Championship from 1999)
  • Seat Ibiza Kit Car (FIA 2 -liter class from 1996)
  • Seat Ibiza BiTurbo ( Rally Iberia from 1984)

Studies

  • Seat Mallorca ( sports car, 1974)
  • Seat Bolero ( Sportlimosine, 68th Geneva Motor Show 1998)
  • Seat Fórmula ( sports cars, 69th Geneva Motor Show 1999)
  • Seat Salsa (Study for Seat Leon, 70th Geneva Motor Show 2000)
  • Seat Salsa Emotion ( off-road version, 70th Geneva Motor Show 2000)
  • Seat Baliza ( Funcar 2001)
  • Seat Brisa ( Funcar, 2001)
  • Seat Tango ( Roadster, ILO 2001)
  • Seat Cupra GT ( racing cars, Motor Show Barcelona 2003)
  • Seat Freetrack (SUV, Geneva Auto Salon 2006 * )
  • Seat Tribu (SUV, ILO 2007)
  • Seat Bocanegra (Study of Ibiza, Geneva 2008)
  • Seat IBZ (Study of the Ibiza ST ( station wagon), Frankfurt 2009)
  • Seat IBE ( electric car trial of 2010)
  • Seat IBL
  • Seat IBX
  • Seat Toledo Concept

Seat Tags by Emelba

  • Emelba Siete ( Van Ibiza - based, 1984)
  • Emelba Poker ( van SEAT -127 base, 1980)
  • Emelba Chato ( minibus on Marbella - based, 1986)

Production sites

  • Production of components

At the location in the Zona Franca, an industrial area on the Port of Barcelona, Seat maintains in building # 122 is a collection of various production vehicles, prototypes and racing cars of the brand that is not available to the public but so far (as of August 2011).

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