Sharing economy

The term was coined by Share Economy Harvard economist Martin Weitzman and says, in essence, that the prosperity for all increased, the more divided among all market participants. In recent years, the concept gained in particular with regard to the WWW important as content and knowledge increasingly not only consumed but be circulated with the help of Web 2.0 technologies. In German-speaking countries, the term is used Kokonsum (abbreviation of collaborative consumption).

Importance by Weitzman

In its original definition, the term on Martin Weitzman's Share Economy investigations relate to the question of whether a solid lead or performance-related remuneration within a company to a higher welfare. In this area, the U.S. economist Michael Jensen has conducted research in 1976, but special consideration in Weitzmann find in contrast to Jensen's approach economic aspects. Accordingly, no an economy are paid in the performance-based remuneration, to prevent during a downturn in a better position unemployment, since labor costs adjust the dynamic of the economic situation of the employer. Let there be no problem in that at fixed personnel costs and declining sales staff must be reduced in order to compensate for the decline in sales. Thus, improve the allocation of labor, as employees leave with decreasing compensation due to falling profits of their employer in their own interest the company if they can get a job in a company with a higher gain and therefore better remuneration.

Importance of the World Wide Web

Importance in the economy

Durables are no longer just bought and used but bought together or shared or lent ( sharing). This concerns, for example, forms of mobility ( car sharing ) or music stores, where it comes to the time-limited use of music, not owning. Since 2005 there are trends in the parts of the country ( Garde sharing as a form of land sharing) and also in software ( where it goes from comprehensive packages to partial solutions from the cloud ). It is an open discussion on an international license. So far there are only national standalone solutions that can not be conducive to the globalized economy.

CeBIT made ​​" Shareconomy " in 2013 to her theme and highlights the increase in the importance of sharing the organized themselves via Internet platforms. This sharing, swapping and lending has risen sharply since 2005. There are now sharing the area many new forms which continue to grow. Larger areas are: flat sharing, Facebook sharing, file sharing, distribution and Verschenkbörsen, coworking or the sharing of Finance & Insurance.

The term " Shareconomy " was done by German Messe AG.

In the field of crowdsourcing in addition to the common use of consumer goods developed a new branch of sharing economy, at the forefront in the use of free human resources - usually in the context of "micro jobs" - is.