Showrooming

Showrooming (of English. Showroom = showroom ) describes the behavior of potential consumers, favored merchandise in retail stores convenient to consider in order to relate this in connection to a more favorable price by mail order. Through the targeted consumer behavior both consulting services are free of charge availed as used local retail space as a mere showroom for online trading to purchase preparation. According to a study from May 2013 to suffer particularly electronics vendors, and resellers who have a range acquirable in many places. Distributors that sell mainly own brands are much less affected.

Footnotes

• Retail
• Marketing
• Business Psychology
• Consumption