Sky Sports

Sky Sports is the name of several sports TV channel in the UK and Ireland, which are broadcast by the pay - TV provider British Sky Broadcasting.

Background

The Britain's first broadcast in March 1990 stations began with the broadcasting of rugby and golf, before came in the summer with the acquisition of broadcasting rights matches of the German Bundesliga and the Italian Serie A in the program. After the inception of the Premier League for season 1992/93 the station stood out the competitors BBC and ITV and has become one of the most important private sports channel.

In the 1990s, located next to the master station further offshoot under the name Sky Sports 2, Sky Sports 3, Sky Sports and Sky Sports Extra Gold established. Parallel extended to the transfer of rights to other European football leagues and competitions as well as other sports. 2006, the station began broadcasting in HD format.

2007 urged the Irish pay- TV operator Setanta Sports is a competitor on the market, which broke the monopoly of Sky Sports in the transmission of the Premier League and in the negotiations with the league prevailed splits the broadcasting rights. As a result, Sky Sports lost market share, but remained the market leader.