Snickers is a chocolate bar with caramel, peanuts and nougat white. It is marketed by Mars Incorporated.
Snickers was developed in 1929 by Frank Mars ( 1883-1934 ) and his wife Ethel. The name comes from the homonymous favorite horse of the family. 1930, the bar was presented to the public, today he is the best-selling bars in the USA. By 1990, Snickers was sold in the UK and Ireland under the name Marathon.
In the 1990s it competed in Germany Snickers with the slogan "If it takes longer again - grab 'dir' n Snickers! "; in the 1980s ". Snickers - if you get hungry " Since the 2000s, the slogan " Snickers: And the hunger is eaten " used.
The packaging of the Snickers bars has changed over the years: While Snickers was until the 1980s, still wrapped in a predominantly red-brown paper wrapper, it is now delivered in a largely chocolate brown foil packaging. As a side places there are Snickers Cruncher, Snickers Ice Cream Snack, Snickers 2PACK with two slightly smaller bars, the much smaller mini Snickers and Snickers Maximus without nougat, but with more peanuts and caramel.
Sugar, peanuts, glucose syrup, skimmed milk powder, cocoa butter, vegetable fat, cocoa mass, lactose, butterfat, whey powder, hydrogenated vegetable fat, salt, emulsifier, egg - dried egg white, natural vanilla extract, hydrolyzed milk protein, flavor.
Various discount chains and retailers offer in their markets imitations of the Snickers bar. The names of these imitations are, for example, peanut bits (Aldi Nord), Blox Peanuts ( Migros) and groove Star ( Kaufland ).