Social Recruiting
Social recruiting is a term which describes a method based on social networks of recruitment. Social recruiting is also known as Social Hiring, Social Recruitment and social media Recruitment.
Description
LinkedIn, Facebook, Twitter, Google and XING are the social networks most commonly used for Social recruiting. In general, Social Recruiting is referred to as the use of data from social networks for targeted placement of advertising activities by employers and recruiters. Here, the content of promotional activities are aligned with the interests of the target persons. This is possible in two ways. Once through
- The direct letter of the candidate (Social Distribution) or by
- The passive fading of promotional activities ( Sourcing Internet / social profiling).
Designation
Since the advent of Social Recruiting in 2009, there is disagreement over the name. That even includes social recruiting, the response of candidates through social networks, is considered by many critical. The reason for the criticism is appropriate that recruitment only " social" was if she came by social relations in social networks about. This is mostly only the Internet Sourcing the case.
Types of Social Recruiting
Social recruiting is divided into two different categories. The division depends on the type of target group.
Social Distribution
Social Distribution refers to the use of social networks for recruitment and employer branding (German employer branding ) of companies. This company or recruiter suitable candidates speak about her profile directly. The candidates have been determined by a targeted research and consider to be potentially suitable for the job to be filled. The persons mentioned can apply themselves to the authority or pass it on to interested friends and thus contribute to fill a vacancy and to increase the visibility of a company.
When persons who move in business networks like LinkedIn or Xing, want to increase the probability to be addressed at the appropriate places, they will have the opportunity to enrich their profile with appropriate keywords. What they should note, describes a specialist in Social Recruiting Recruiters in a White Paper.
Internet sourcing / social profiling
As an Internet sourcing the use of profile data from social networks, search behavior on the net, blogs and online communities is formerly known for identifying passive job candidates. Passive candidates are those workers who are not actively looking for a job. When Internet sourcing, also called social profiling, candidates are not directly addressed (Vocational profiling), but on banners.
Development
Social recruiting is increasingly being used by recruitment agencies and companies for recruitment. One study on Recruiting Trends 2011 According 1,000 companies in Germany use 12.7% of the top business network XING regularly for switching jobs. Facebook on the other hand more used to employer branding, plus there is used by 12.9 % of the top 1,000 companies. Meanwhile, a new profession has emerged. On job portals like Indeed.com or Simply Hired be found vacancies for recruiters regularly with prerequisite skills in dealing with social media. Other companies have specifically focused on Social Recruiting and offer social distribution (eg BBRecruiting, Jobvite ) or social profiling (eg TFI GmbH).
Social recruitment software
Software for Social Recruiting (belonging to the area of e-recruitment ) is mostly in integrated talent management software. The talent management software market is valued at an estimated € 4 billion. Here, the rapidly evolving Social Recruiting trends recruitment, social networking and cloud computing combines (German data cloud) with each other. An example of a cloud-based Social Recruitment provider is ZipRecruiter.