Spar (retailer)
Savings (own spelling: SPAR ) is the world's largest voluntary association of traders to a retail chain that occur under the same name and with a uniform logo, but legally independent corporations ( franchise ).
The name is an acronym of the Dutch motto " Door Eendrachtig seed plants professional Teren Allen Regelmatig " (engl.: "Through harmonious co -operation all benefit equally " ) on De Spar ( " The fir "). Consequently, the Group's own brand for meat and sausage products named in German-speaking Tann. " Save " a context to supposedly was not intended.
Saving Germany was taken over by the cooperative Edeka 2005. After all the major savings markets in Edeka stores were converted. Some minor savings markets retained their name or operate close & well below the sales line. New store openings take place under the name and concept of saving Express.
Spar Austria was founded on the model of the Dutch savings system in 1954 in Austria. In 1970 the merger of all then ten wholesale companies for Spar Österreichische goods Handels-AG. Spar Austria is still independently and the largest savings company in the world.
History
Spar was founded in 1932 by Adriaan van Well in Zoetermeer in the Netherlands. Independent wholesalers and retailers joined together at that time to a voluntary retail chain.
The stated purpose of this merger was the "concentration of forces " that should be opposed to the pressure of increasing competition. From the interaction of these forces all members should benefit the economic existence should be ensured.
From the beginning, successful in the Netherlands, the model used in the 1950s quickly in Europe. Spar organizations were later established in Africa, the Far East, Australia and more recently in Moscow.
Savings are also available in Botswana, Qatar, Lebanon, Mozambique and the United Arab Emirates.
Farm types
Savings
The savings supermarkets offer a full range of food on a retail space of 200 ( 400 in Austria ) to 1,000 m². The fresh product range also includes fresh meat.
Euro austerity
The offer in the euro savings markets covers not only the range of savings supermarkets an extended food and non-food offer to a sales area from 1,000 to 3,000 sqm. In South Africa, markets of this size Super Saver call.
InterSpar
InterSpar is the largest market type of savings. In guided as hypermarket markets a full range of about 40,000 products for all areas of daily life on a sales 2000-8000 m² is offered. According to SPAR International is available in Austria, Italy, Czech Republic, Hungary, Slovenia, Croatia, China and India, a total of 274 Inter -saving markets.
The Inter -saving markets in Austria are operated by the Inter -saving GmbH, a 100 - is % owned subsidiary of Spar Austria. Some Interspar shops are there in shopping malls, which are also among the Spar- Austria group. The property management company SPAR European Shopping Centers here is the leading developer and operator of shopping centers in Austria. The Inter -saving Office for Austria is located in Salzburg - Taxham, next to the mall Euro Park, which is also run by SPAR European Shopping Centers. The greatest Inter savings market in Austria is located facility in Vienna and has an area of 8,000 m². The Austrian InterSpar markets is mostly a InterSpar restaurant attached.
In Germany InterSpar was bought by the U.S. chain Wal- Mart in 1998. After Wal- Mart in late 2006 due to its withdrawal from Germany its markets to real resold, since most of the former Inter -saving markets are managed as real department stores.
Spar Express
Spar Express is a retail format that is aligned on a small sales area and in particular the needs of travelers and is usually found in airports, railway stations and in city centers. Currently ( November 2013 ) there are 650 SPAR Express stores in Germany, Austria and Switzerland as well as eight other countries in Europe, Africa and Asia. Typical of this type of market are the most advanced in comparison to the other types of market opening times.
In Germany, where savings Express is operated by Edeka, lead Jet petrol stations and some Shell petrol stations offer their shop under the name of saving Express.
Spar Gourmet
This type of market is only available in Austria. Mid-2000 took over austerity Austria 76 locations the company Julius Meinl. These new locations have been integrated into the piggy - branch system. It was a new type of business - the savings " Gourmet" - was launched.
Logo
According to the Dutch meaning of De Spar (engl. " The fir "), the company uses a green fir in a circle. Over the years the logo was always more stylized.
The final form of the current logo was designed by designer Raymond Loewy in 1968. It should stand out for clarity of expression and a timeless shape.
The brand image is composed of three basic elements:
- A red ribbon ( with the word image SPAR )
- Followed by a green accent ( the savings emblem in the green circle )
- On a white background
As basic colors red, green and white were chosen because these colors convey in accordance with the opinion of the group the impression of cleanliness and freshness.
Structure dates 2006
Structure dates 2009
Source