SportA

The SportA sports rights and marketing agency GmbH, based in Munich is the most common sports rights agency of the German public ARD and ZDF.

About her numerous important broadcasting rights of sports events for the programs are centrally purchased and awarded Sublizenzrechte in other countries or to other German stations. SportA holds, among other rights to the international marketing of domestic games of the football team and the Football World Cup and the European Football Championships and many other sports more.

The company was founded in 1995. Shareholders are the state broadcasters ARD and ZDF.