The published annually Sports Illustrated Swimsuit Issue was first released in 1964. It shows models and athletes women in bikinis in exotic locations. Models like Heidi Klum, Paulina Porizkova and Tyra Banks had their breakthroughs in the fashion industry with the Coverzierung of the magazine.
Two other magazines were launched under this name in the 1930s and 1940s, but both failed quickly. After that there was no nationally marketed sports magazine in the United States. TIME publisher Henry Luce began considering whether his company should fill this gap. Some consultants - including Ernest Havemann from Life Magazine - tried to dissuade him from the idea, but in his opinion the time was right for it, he acquired the rights to the name Sports Illustrated for U.S. $ 10,000.