Status quo bias

The tendency to the status quo is a cognitive distortion, which leads to an excessive preference for the status quo to change. In other words, people want that things remain more or less as they are.

This issue was explored in various fields, including political science and economics.

Kahneman, Knetsch and Thaler conducted experiments that could achieve this effect reliably. Follow the trend back to a combination of loss aversion and the endowment effect - two key ideas for the Prospect Theory.

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