Sterling Trucks

Sterling was an American truck brand and is owned by the truck manufacturer Daimler AG.

History

The company Sterling Motor Truck was founded in 1916 in Milkwaukee (USA). In 1932, Sterling Cummins diesel engines built into his truck and took over the truck producer LaFrance -Republic in Alma / Michigan (USA). Sterling was acquired in 1951 by White Truck; to 1953 trucks were sold under the name Sterling -White. In 1951, the White truck service and sales of Freightliner. From 1963 to 1977, the double name White - Freightliner was used. In 1981, Mercedes -Benz took over the Freightliner Corporation.

In 1997, the Daimler -Benz ( now Daimler AG) took over belonging Freightliner Corporation the range of heavy duty trucks of the American Ford Group. From 1998, products were sold under the name Sterling again.

On October 14, 2008, Daimler AG announced to discontinue production of the Sterling brand trucks. This step was justified by the economic situation in the U.S. market. At the same time two plants in the U.S. and Canada are closed. The conversion of the commercial vehicle business will make approximately 3,500 employees, Daimler said. The Group thus react to continued low demand and the structural changes in the core markets. The production at the Canada Sterling Trucks brand was closed in March 2009. The sterling work in the United States should follow in June 2010. In September 2009, Daimler could shift on the truck market of the planned closure of the sterling work despite the global crisis. A huge military contract from the U.S. government had made the preservation of the Sterling -US site possible. Daimler truck brand Sterling was set in 2009 in the U.S..