Sunkist (soft drink)

Sunkist (from the English Sun - kissed ) is at the origin of an American producer community in which have citrus growers in California and Arizona in 1893 together. The merger was initially used to regulate in a then very fragmented market sales and stabilize prices.

For 50 years, Sunkist also grants licenses to companies that sell products under that name off the citrus trade. The manufacturers are subject to this quality control by the Sunkist Growers, Inc., which also exerts influence on the packaging and advertising design.

In the population of the Sunkist brand name was known in particular by soft drinks, where you have to distinguish clearly between the products of different licensees here. Thus, for example, includes under the name Sunkist in America currently produced Orangensoda caffeine, which was not the case with the earlier fruit drinks available in Germany.

Latest products under the trade name Sunkist are distributed primarily in the Americas ( U.S., Canada, Mexico, Caribbean ), the licensee changed hands several times here.

1978 Sunkist Growers license from, Inc. has been awarded to the General Cinema Corporation, which at the time was the largest independent bottler of Pepsi- Cola products. 1984 License to Del Monte Foods was sold in 1987 to produce Cadbury Schweppes, the soft drinks under the brand name Sunkist today by Dr Pepper / Seven Up.

Within Germany, Sunkist was known as a licensed brand in the mid 60s. On May 26, 1964, the production of fruit juice beverage began (initially only orange flavor ), in particular through its characteristic packaging noticed ( Sunkist Triangle - a tetrahedron- shaped Tetra Pak, Tetra Classic).

The filling was made by the company Rickertsen in Reinbek.

With growth in the popularity of the drink, the flavors were enhanced with lemon and cherry. 1977, the rectangular Tetra Brik Aseptic packaging was included with the program and until 1982 they produced in-house Rickertsen parallel in both types of packaging.

In April 1994, there was in the course of that nostalgia for the re-introduction of the Tetra Classic with 100 percent California orange juice, but this was taken a few years later from the market.

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