Synovate

Synovate is one of the largest ad hoc Marketing Research Institute ( currently ranked 4th in terms of sales ) in Germany and is among the top 10 in the industry.

In January 2003, the Synovate brand from the British AEGIS Group plc has been launched, under which henceforth merged all its member research institutes. Among the former 77 founding institutions were: Asia Market Intelligence, Market Facts, Moto Research, Pegram Walters, Research Fact, Sample Survey Ltd.. and much more.

In October 2011, Synovate was acquired by Ipsos. Through this acquisition will create the third largest global market research company.

The name is a portmanteau Synovate and is composed of the English terms "synergy" ( cooperate / work ) and ( innovate ) " to innovate" together.

Synovate employs over 6,000 employees worldwide and is represented with 130 offices in 62 countries. A special feature is the Synovate global, specific structure, ie there is no central headquarters, is controlled by the out of the Group.

In Germany, the company has been active since 2001. 2005, the market research division of Roland Berger Strategy Consultants Roland Berger Market Research and the Institute for Youth Research, bought up. This results in the locations in Frankfurt, Munich and Hamburg. Managing Director of the German subsidiary ( Synovate GmbH) since 2005 Harald Hasselmann.