TAG Heuer

TAG Heuer is a Swiss watch company and producer of time measuring devices. The company, based in La Chaux -de-Fonds is since 1999 owned by the French luxury goods maker Moet Hennessy Louis Vuitton SA ( LVMH).

History

The company was founded by Edouard Heuer in St. Imier in 1860. In the more than 150 - year history, the technicians of the company successfully implemented a number innovations.

A few examples:

  • First patent for a stopwatch mechanism ( 1882)
  • First hundredths of a second chronograph (1916 )
  • First chronograph with tide indicator and world dial for regattas (1950 )
  • Third automatic chronograph movement ( March 3, 1969) ( second automatic chronograph movement was the Zenith El Primero. At that time, Seiko has already sold the 6139! )
  • First quartz chronograph with analogue display (1983 )
  • First mechanical movement with belt drive, linear flywheel and ceramic bearings (2004)
  • First mechanical wrist chronograph with a hundredth of a second measurement accuracy (2005)

Edouard Heuer introduced its chronograph in 1889 at the Paris World Exhibition. The company's products have been used, among others, to measure time at the Olympics, the American Indy Racing League and Formula 1. Known Chronograph Series Carrera (1964 ), Monaco (1969) and Formula 1

After merging with the TAG group ( Techniques d' Avant Garde ) in the year 1985, the company was renamed TAG Heuer. In autumn 1996 the company was floated on the stock exchange. In 1999, took over the French luxury goods maker Moet Hennessy Louis Vuitton SA ( LVMH), the company.

From 1992 to 2003, including the TAG Heuer timing devices for Formula 1 Today the chronometric instruments only Ferrari and McLaren -Mercedes are used. Since 2004, TAG Heuer takes over the official timekeeper of the American IndyCar racing series. On this occasion, TH launched a limited edition chronograph, on the dial is the logo of the Indianapolis Speedway. On the bezel is 1 clock also the Indy 500 logo to find, this is sold in red.

TAG Heuer launches including three limited edition chronograph in honor of the Mercedes SLR McLaren.

In 2003, TAG Heuer official time measurements for the Alpine Skiing World Championships in St. Moritz. On this occasion, a limited edition of 750 units Chronograph was built.

Prominent advertising

Caused a sensation in the company with their intense advertising with prominent athletes for the watch Kirium series.

The TAG Heuer ambassadors include Leonardo DiCaprio, Delta Goodrem, Brad Pitt, Uma Thurman, Kurt Busch, Kimi Raikkonen, Fernando Alonso, Lewis Hamilton, Tiger Woods, Yao Ming, Shah Rukh Khan, Sébastien Bourdais and Maria Sharapova. Also posthumously: Ayrton Senna, Steve McQueen, Jo Siffert, Clay Regazzoni.

Stopwatches

Important technical advances reach Heuer in the development and production of mechanical stopwatches. With advent and spread of quartz technology and time later, the digital watch technology mechanical stopwatches were superfluous and Heuer ceased its production. A high value today mechanical stopwatches for fittings in vintage vehicles. Such well-preserved time-measuring instruments are used by lovers for example, vintage classics and achieve on the market prices of up to several thousand euros.

Currently available collections of watches

  • Monaco (1969: Second Automatic Chronograph - uA worn by Steve McQueen in the racing epic Le Mans)
  • Carrera
  • Grand Carrera
  • TAG Heuer SLR ( A developed specially for the products manufactured by Mc Laren Mercedes sports car SLR Chronograph Series )
  • Link
  • Golf Watch ( A developed with the assistance of professional golfer Tiger Woods clock for golfers )
  • Aquaracer ( successor to the Professional Series, collection for sailing and water sports )
  • TAG Heuer Formula 1
  • Microtimer
  • Kirium F1
  • Silverstone

Known historical watch models

Autavia

Autavia is composed of AUT of Automobile and AVIA Aviation. The Autavia series of Heuer Heuer series with the largest variety of models represents the most famous clock is the so-called Jo Siffert Autavia ( after the Swiss racing driver Jo Siffert, who was one of the first this clock - probably Heuer marketing purposes - was ) with a white sheet and blue markers. This clock with an automatic movement was introduced in 1969. However changed, however, after about a year the dial of this model, as Heuer Chronomatic used the word on the sheet. The term Chrono-Matic but was already used by Breitling on his watch. The result was that Jo Siffert watches bearing the imprint Chronomatic are very rare. Today, by this model, only about 5-6 specimens known. One of them is located in the Tag Heuer Museum ( not public).

In addition to the Jo Siffert especially the models from 1984 are very popular. This year, the transition from Heuer to day and the later brand Tag Heuer has been initiated. The models were not very popular at this time, partly because also the era of LCD and electronic movements broke. One of the rarest watches from this period is the Autavia Diver 100: Here, Heuer design attributes of Rolex Received ( Mercedes- pointer; sheet with round markers, bezelinsert à la Rolex ) and this combined with the Heuer - optics in a clock. The Diver 100 is one of the rarest Heuer Autavia watches ever known worldwide with approximately 8 to 12 copies.

On the right is nice a collection of so-called Viceroy Autavias. These were brought to market in a collaboration between Heuer and the cigarette brand Viceroy. The consumers of Viceroy cigarettes were here by a fundraising campaign to purchase the appropriate clock for little money. The run on this clock was very large, so that Heuer at the end of the promotion all together tinkered what was still present: therefore the clocks differ mainly by the use of different Lünetteneinlagen: Tachy or MH ( hour / minute) were used. Instead of the expensive original GF bracelet with end pieces HLF a so-called Economy bracelet was used: this had indeed HLF end pieces but no GF buckle. The bracelet was produced in Japan and in addition to the closure also cheaper bracelet links.

Heuer Calculator Automatic

This Heuer automatic clock is equipped with both stopwatch function and a slide rule.

More

  • Monaco
  • Monza
  • Professional 1000/2000 / 4000/6000 Series
  • Medium
  • Skipper
  • Pulsar
  • Easy Rider
  • Daytona
  • Silverstone
  • Kentucky
  • Indy 500
  • S / el series
  • ChronoSplit Manhattan GMT
  • Calculator series
  • Montreal
  • Film Master
  • Camaro
  • Monte Carlo
  • Jackie Ickx
  • Carrera
  • Cortina
  • Verona
  • (Bundeswehr) Fliegerchronograph 1550

Sports Glasses

Since 2002, TAG Heuer also produces the so-called Sports Vision Eyewear, which includes eyeglasses, sunglasses and eyeglass frames. These glasses are designed for high loads, such as designed for sports or under the helmet during a race formula, the versions are usually made of titanium, aluminum and rubber, which is also used in Formula 1 tires.

In collaboration with TAG Heuer Tiger Woods Professional Golf Watch, developed the. The case of this clock is made of titanium, the bracelet made ​​of highly flexible silicone. The movement is designed such that it is not affected by the violent movements while golfing. It is water resistant to 50 meters.

Types of business entity La Chaux-de-Fonds Saint-Imier Le Mans (Film) Integrated Authority File
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