Target Corporation

The Target Corporation is one of the largest retailers in the U.S. and is according to Wal -Mart 's second-largest discount retailer in the country. The company is headquartered in Minneapolis, Minnesota and is listed on the stock index S & P 500.

The national competitors include not only Wal-Mart, among others, Safeway, Costco, The Kroger Co., Sears and other retail chains and discount stores.

In the past, Target has operated various retail chains:

  • Target stores (see below)
  • Mervyn's
  • Marshall Fields
  • Dayton 's and Hudson's

The company was known until 2000 as " Dayton Hudson Corporation ". The Australian Target stores belong to Coles Myer.


1902 George Dayton opened the first department store in the business district of Minneapolis. At that time, the company was still called " the Dayton Dry Goods Company." In 1910 it was renamed " Dayton Company".

In 1962, the Dayton Company opened its first discount store.

In 1969, the Dayton Company concluded by J. L. Hudson Company together. 1978 bought the Dayton Company Mervyn's in 1990 they bought Marshall Fields.

The Dayton Hudson Corporation changed its name in 2000. More than 75 percent of the company's turnover came from Target stores. 2001 Target announced that they wanted to leave the Dayton's -and Hudson's stores continue to run under the name of Marshall Fields.

On 10 March 2004 Target announced that it has appointed Goldman Sachs Group to analyze whether you could sell the Marshall -Fields and Mervyn's stores. Three months later, on June 9, sold Target " Marshall Fields " to the company " May Department Stores Company ," which has its headquarters in St. Louis, Missouri. The sale was made ​​on 31 July 2004. On July 21, 2004 Target announced, " Mervyn's " to an investment consortium led by " Sun Capital Partners, Inc. ", " Cerberus Capital Management LP " and " Lubert -Adler / Klaff and Partners, LP" to sell. The sale was completed on 2 September.

Today, Target operates three formats: Target, Target Greatland and Super Target.

Target Stores

Target Stores is one of the Target Corporation Division. The discount chain has 1,272 stores in 47 states in the USA. There are Targetfilialien in three sizes:

  • Target ( small)
  • Target Greatland (medium )
  • Super Target ( large)

The first real target opened in 1962 in Roseville, Minnesota. This market was demolished on January 8, 2005 in order to make room for a Super Target.

Target attempts to trend products and a differentiated offering to the market. You describe yourself as a " discount department store " to be not only a discounter.

The " Target Logo" (English target, "target" ) is one of the most recognized logos in the U.S. again.

Many of the biggest targets fans call target often " Tar- zhay " (pronounced in pseudo -Prussian accent). This is an indication of reliable targets middle-class clientele.

In Australia there are target as discount department store under the same logo. This target has 150 branches. The brand in Australia Coles Myer heard and is not inherent to the Target Corporation USA. Target itself has no branches outside the United States.

Target and the Salvation Army

Target has a default rule for Nichtanwerbung at its department stores. Exceptions were made for the Salvation Army. These were allowed to deploy its red food boiler to Target department stores. This has been agreed for 2004 during the Christmas season.

Foreign expansion

On 13 January 2011, the Company announced that it intends to expand abroad. In March 2013, the first branches were opened in Canada until the end of 124 markets are provided there.