Tata Ace
Introduction of the Tata Ace ( 2005)
The Tata Ace is (similar to Japanese Kei Trucks ), which was presented by Tata Motors of India in May 2005, a small van. He is a competing model to the known tricycle vans Bajaj Auto, Piaggio, Mahindra and Force Motors.
History
In December 2000 Girish Wagh Ravi Kant, managing director of Tata Motors, launched to design a new delivery truck series, which differed from the previous offer of Tata Motors. It should be a car that was cheap enough to take on the tricycle rickshaws in the country. To solve this problem Wagh decided to talk to users of tricycle rickshaws, to find out what they thought of a future four-wheeled van. All interviewees wanted an inexpensive car that was in the state to transport a certain amount of goods from the villages to the market. But when he was asked why he would prefer a four-wheeled vehicle with respect to the now unused tricycle, answered one of those Wagh: "If I had a four-wheeled vehicle, I would have better marriage prospects in my village. " This meant that future owners next addressing the transportation task of a four-wheeled vehicle also promised a higher prestige.
Recently Tata Motors got an order from the U.S. postal authorities for electrically powered Tata Ace - delivery van. Since January 2009, the electrically -powered Tata Ace of Chrysler's Global Electric Motorcars are sold.
Presentation and sales success
Tata Motors brought the Ace in May 2005 for a little over 200.000, - Rp out, and in the first 20 months, 100,000 units were sold. Currently, the van is in only one color, white, offered so that the paint can vonstattengehen faster. Tata is building a new factory, which can produce 250,000 Ace in the year.
New segment
The Tata Ace has established a new market segment for small vans in India. The aim of the company is to work with the 225,000 - to make Rp expensive car as many users of tricycles to users of four-wheeled vans -. Till 235,000. What has also led to the introduction of these vehicles, is the requirement that trucks over 3 tons. Total weight in India can no longer go to the inner cities after 19.00 clock, in order to reduce traffic and pollution. Tata saw a gap in the market for the Ace.
Technical Equipment
The engine is 700 cc, 16 bhp makes (12 kW) at 3200 min -1 and a peak torque of 37 Nm at 2000 min -1, which he represents serious competition for the tricycle from Piaggio. The permissible load is 750 kg. Also the cab is more modern than the three-wheelers.
Manufacturing sites
The small vans will be built in the Tata factory in Pune. In Pant Nagar a new factory for its production is just created.
Tata Magic and Tata Winger
In June 2007, Tata brought the car version of the Ace, Tata Magic, out, as well as India's first named Van Winger on a new platform. The company wants " the way average Indian travel" change.
The Magic Bus offers as an all-steel body and can take four to seven passengers can sit there comfortably.
The car is powered by a water-cooled diesel engine with 700 cc displacement, which makes 16 bhp (12 kW) and low fuel consumption and low maintenance costs offers. The 12 -inch wheels provide a good ground clearance, and the stable front axle is suitable for bad roads. The Magic has a Wend circle diameter of 8.6 m and thus is agile enough to be maneuvered in tight side streets and traffic of India's congested inner cities. The Magic has easy to read instruments, shelves and a digital clock in the dashboard and radio-ready.
The Magic reached the emission standard BS- III and was developed for use in large and small cities and in the countryside. It is equipped with a warranty to 36,000 kms/12 months and costs from 260.000, - Rp