TaylorMade-Adidas

The TaylorMade -adidas Golf Inc. is a manufacturer of golf equipment, especially golf clubs. The company is a subsidiary of the German Adidas AG. It has its headquarters in Carlsbad (California, USA). In 2007, the company achieved an annual turnover of 812 million euros. In addition to Callaway Golf and Acushnet Company ( brands: Titleist, FootJoy and Cobra golf) TaylorMade, making it the top-selling golf equipment worldwide.

History

Gary Adams, the son of a golf pros, founded the company in 1979 as a one-man company. Previously, he was sales representative for a company golf range accessories. He had observed that with the then usual drivern of wood, the new two-piece balls were not hit as with iron clubs. Therefore, he developed in-house work a driver of iron, also called "Metal -Wood ". Some professional players convinced this new bat so that they continue to recommended him. So the bats spread despite initial prejudices. The winner of the PGA Championship in 1984 (Lee Trevino ) and 1985 ( Hubert Green ) beat off with TaylorMade drivers.

1984 bought the Salomon winter sports specialist at that time still small TaylorMade. For sporting success came the capital necessary for expansion. The product lines Burner and Burner Plus came on the market, as well as produced from 1985, TaylorMade putter. In the same year they moved the seat from Illinois to Carlsbad, where the competitors Callaway and Cobra Golf produced already.

1998 Salomon was, and thus also sells TaylorMade Adidas AG. This partnership with Adidas made ​​for further growth. Following the sale of Salomon, TaylorMade remained in the Adidas Group.

Products and brands

A traditionally strong position has TaylorMade drivers. With fairway woods, Rescues, irons, wedges and putters, the complete range is manufactured at bats under this brand. Like other manufacturers also brings TaylorMade a wide range such as gloves, bags, caps and other equipment on the market. Golf balls were made ​​in the meantime both under the label TaylorMade as well as the former subsidiary Maxfli. This pure golf ball brand was taken over by Dunlop Slazenger Group Limited 2003. February 2008 sold you the Maxfli brand to Dick 's Sporting Goods. In November 2008, we acquired with Ashworth Inc., a specialist in golf apparel.

Player

A variety of tour players and players have contracts with supplier TaylorMade. Currently, the. Among women, among others, Natalie Gulbis and Paula Creamer, in the men, for example, Camilo Villegas, Dustin Johnson, Edoardo Molinari, Jason Day, Retief Goosen, Robert Garrigus, Rory Sabbatini, Sergio Garcia and Martin Kaymer

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  • TaylorMade

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  • Golf
  • Company (California )
  • Sporting goods manufacturer
  • Adidas
  • Carlsbad (California )
Types of business entity Carlsbad, California Callaway Golf Company Salomon Group Jason Day (Golfer) Sergio García
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