Teknikens Värld

Teknikens Värld ( German world of technology ) is a automotive magazine founded in 1948 and is one of the largest-circulation Swedish magazines in this segment. It is published by Bonnier Tidskrifter, a subsidiary of Bonnier Group and is published bi- weekly.

History

The magazine was founded in 1948 and contained articles on topics such as cars, motorsports, aircraft and rocket. Later, the focus was on cars and told a lot about motor sports racing, especially Formula 1 in the Ronnie Peterson in the 1970s was successful. Published in 1996 you pictures of the new Saab 9000, photographed in a local warehouse at the Stockholm- Arlanda airport. The parent company General Motors threatened with an action for damages, the newspaper was acquitted of the charge of, among others, industrial espionage.

In 1997, the then deputy editor of Teknikens Värld, Robert Collin, a lane change test with the new Mercedes -Benz A-Class in Stockholm by. The car overturned, what Mercedes prompted to install the ESP at that time used only in luxury cars. The technique thus received a popularity boost and was installed in more and more cars.

The website of Teknikens Värld left in 2002 online, today it is one of the most visited Swedish car sides. In addition to the biweekly magazine, there are special issues to various brands and other publications on the subject of car.

Circulation Statistic

The circulation of Teknikens Värld drops for years, of 59,100 copies in 2002 to 40,200 in 2011.