The Timberland Company

Timberland is the 1973 registered brand name of the internationally known American footwear and outdoor needs manufacturer The Timberland Company from Stratham, New Hampshire.

Company History

The company's history goes back to the American shoemaker Nathan Swartz, who bought 1952 shares in a shoe factory in Massachusetts and this 1955 completely took over. The company named The Abington Shoe Company where he initially mainly order goods here, developed in the 1960s production methods for waterproof footwear and adopted in 1973 under the name Timberland (German: Woodland, forest ) a waterproof boots in the range to which so well sold that the company renamed itself in 1978 the Timberland Company. Since the late 1960s, the company is located in Stratham, New Hampshire. From the 1980s was international expansion. Nathan Swartz 's son Sidney took over the management in 1986. Timberland The first business was the same year in Newport (Rhode Iceland ) opened. In 1987, the company went public on the New Yorker stock exchange. Since the 1990s, Timberland occurs with an extensive product portfolio as a lifestyle company. The company focuses in nature sports on shoes, clothing and accessories for men, women (since 1990 ) and children ( since 1996). The Timberland brand is mainly known for rugged lace-up leather boots and sporty leather moccasins and boat shoes. The typical Timberland boots with rubber sole and branded logo are popular not only for everyday use and for use in sports but are appreciated among others by young people in the hip-hop scene in New York and New England, as well as construction workers. Meanwhile, the company manufactures footwear styles and garments for various areas of everyday life. From 1998 to 2011, the listed family of Jeffrey Swartz, grandson of Nathan Swartz, passed. End of 2011, Timberland was acquired by VF Corporation in Greensboro, North Carolina, resident and incorporated into their brand range.

Company Profile

Part of the company's philosophy is the understanding of the 'outside' as opposed to, indoors '. The products should therefore be correspondingly durable. A central part of Timberlands corporate culture is social commitment and environmental protection. All employees receive 40 hours of paid leave per year, to engage in initiatives such as Earth Day and Serv -a- Palooza and true to the Timberland motto "Make it Better" ( "Make it better " ) to do good. For these initiatives, which initiated the U.S. brand and as their duty and social responsibility sees (Corporate Social Responsibility), you have even been awarded several awards. The company is, for example because of Awards by Forbes Magazine ( "100 Best Companies to Work For " ), as a good employer in the United States.

The beige - yellow Yellow Boot for Men 1973 was the first product under the name Timberland. Since then, there are the boots in numerous colors and designs. The water-resistant shaft according to a method developed welded to the sole and not sewn, so no water can penetrate between the sole and upper in the shoe ( direktangesohlt ). In Germany, the shoe must therefore be sold as waterproof. Even at the end of the 1970s, hand-sewn moccasins and boat shoes were made ​​of leather with a rubber sole added to the product range. There are now a variety of different Timberland shoe models, including hiking boots, casual shoes, formal lace-up shoes, work shoes, sandals and women's and children's shoes.

The rapper and producer Timbaland name from the beige boots of Timberland Company.

In April 2007, the Timberland Company bought the company Ipath, which produces primarily shoes for the skate boarding area.

2010 Timberland donated as part of, Earthkeeper' program funds to the Haiti Foundation of musician Wyclef Jean.

2012 published many European consumer organizations a study on the production of leather shoes. 16 companies were thereby taken a closer look. A Danish organization was commissioned to visit farms, slaughterhouses, tanneries in Brazil and India. This catastrophic working conditions and animal cruelty were found. All of the investigated companies, including Timberland, were criticized to accept that.

Credentials

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