Thums Up

Thums Up is a non-alcoholic, carbonated beverage that is very popular in India, where his pithy Logo " Thums Up" (english thumbs up; translated: "thumbs up" ) is well known. The taste is comparable to other colas, it has a peculiar, slightly reminiscent of the betel nut note. Thums Up, Limca, and Campa Cola gained nationwide significance after these brands were introduced in 1977 against Coca -Cola and other foreign companies in the market. In the 1980s, Thums Up was advertised with the slogan "Taste the thunder! ", And in the 1990s - was increased as the cylinder volume of 200 ml to 250 ml - as " Maha Cola" (translated: "Big Cola "). This nickname became popular in smaller towns, where instead of Thums Up often " Maha Cola" was ordered.

In the course of progressive economic liberalization that led to fundamental reforms in 1991, urged many multinational companies to the Indian market. Drink of the brands Pepsi (1988) and Coca -Cola (1993 ) were driven out in the Indian market.

Thums Up was acquired by The Coca -Cola Company in 1993. Coca -Cola now has a share of about 60 % in the Indian soft drink market, but if you take out the revenues generated by Thums Up, an Indian NGO would, according remain only a share of less than 30%. The product has a slightly stronger taste than regular Coke.