Tobii Technology

Tobii Technology is a Swedish high-tech company that provides products for the eye tracking system ( "eye tracking" ) and eye movement ( "eye control" ) developed and sold.

History

John Elvesjo, Mårten Skogö and Henrik Eskilsson founded the company in 2001. Currently (2012 ) Henrik Eskilsson is Managing Director, John Elvesjö deputy and technical director, Mårten Skogö is responsible for research and science. In 2007, the company received $ 14 million venture capital the investment company " Investor Growth Capital ." In May 2009, an additional 16 million dollars from Amadeus Capital Partners and North Zone Ventures and in the spring of 2012, $ 21 million from Intel Capital in Tobii has been invested. Tobii is headquartered in Stockholm and has locations in the United States, Japan, China, Germany and Norway. The German site is located in Frankfurt am Main.

Technology

With a very high precision of the " Eye tracker " determines the field of view of a user by means of image sensor technology, which determines the position of the eyes and calculates the field of view of the user by means of an algorithm. The technology is based on the principle of " corneal reflection tracking " Several, invisible to the human infrared radiation pattern generating reflection on the cornea of the eye. The image sensors detect and register the image of the eyes of the person. The exact position of the pupil and / or iris is determined and calculated, the reflection of the radiation by means of image processing. Then, an algorithm is used to detect the field of view of the person.

Markets

Tobii has products in various market segments: people with communication barriers using Tobii's equipment and instruments language to communicate. They are used in an academic environment for conducting usability studies and market research for commercial goods. Tobii works with several partners to integrate the use of eye control and eye tracking in various sectors and industries, such as Driver assistance systems, consumer computing or gaming. 2011, the first video game that is controlled with the eyes was presented in New York. At CES in January 2012 " Tobi Gaze" was presented to a Windows 8 computer whose contact area allows the user to use his eyes to interact with a conventional computer.

Prizes and awards

  • 2008 " Grand Award of Design" for their view-controlled screens
  • 2010 " SIME Grand Prize" for the most innovative technology concept
  • 2011 " red dot design award", an international product design competition
  • 2011 " Bully Award "
  • 2012 Award for the best prototype at the " consumer technology trade show " ( CES)
  • 2012 appointment as technology Pionior 2013 at the World Economic Forum

Tobii has been selected " Best New Technology " from " Laptop Magazine " as the winner in the category.

Iris (anatomy) Consumer Electronics Show
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