Tour Promoter

A tour promoter (also tour promoter or tour operators) is economically and administratively responsible for conducting tours of all kinds This includes concert tours, shows and theater productions, exhibitions or sporting events. The tour promoter is this usually an offer to the artist or producer or owner of the respective program. To carry out the tour the tour promoter can cooperate, such as concert organizers with local promoters, but this is not mandatory.

In English-speaking tour promoter is sometimes referred to as Talent Buyer.

Services

The core tasks of the tour promoter are essential, but are not limited to:

  • Economic design of the tour ( duration, type and size of the venues, local distribution (routing), production costs, pricing policy for tickets )
  • Development of an agreement with the artist or producer or owner of the program ( eg theater producer)
  • Selection and booking of venues (halls, arenas, theaters ), possibly in cooperation with local promoters ( promoters )
  • Negotiation and conclusion of contracts with local organizers guest
  • Development of a positioning and marketing concept for the tour
  • If necessary. Acquisition of sponsors for the tour
  • Development and implementation of the marketing plan, which usually includes measures of outdoor advertising, for example,
  • Control the marketing activities of any partner, such as a local promoter
  • Public relations and press work
  • Planning, implementation and control of ticket sales ( ticketing), eg in cooperation with service providers such as ticketing systems, or local box offices
  • Booking and processing the entire event technology and tour logistics
  • Travel management, often called using Nightliner tour buses
  • Obtaining insurance for risks
  • If necessary. Obtain the performance rights to GEMA or publishers
  • Tour line, executed by the tour manager or tour manager of the tour promoter
  • Collection, accounting, invoicing with all partners involved, in this case to comply with fiscal aspects such as foreigners tax, using foreign actors

Liability and Risk

The scope of the intermediate consumption of the tour promoter makes it necessary that he must have sometimes considerable funds to pre-finance the tour, such as the guarantees for the artist or producer, marketing activities or tour logistics. He can make this by own funds or debt financing. In addition, the tour promoter contractors against all parties involved in a tour. The merit of the tour promoter to compensate for the risk involved is essentially dependent on the commercial success of the tour, which can not be determined with certainty in advance - but it also depends on sound preparation and calculation of the tour.

The tour promoter moves additionally due to ever-increasing costs of implementation (eg GEMA, hall rentals, logistics and outdoor advertising) and intense competition in a difficult economic environment. The economic and business risks, take the tour promoter for a tour, are thus as fundamentally highly classified. A detailed market knowledge, experience and expertise in all areas - from program selection to billing - are required.

An organizer of the tour promoter liability may arise against the following groups (excerpt):

  • Liability to local organizations
  • Liability to hall operators
  • Liability towards visitors
  • Liability in respect of its own staff
  • Liability in respect of performers, artists, performers
  • Liability to sponsors, media partners
  • Liability to third parties, such as service providers and rights holders

Training

In Germany there are no specialized training opportunity for the profession of tour promoter or concert organizer. Sometimes, modern degree programs in Business Administration, Marketing or any other management or called Business Studies as beneficial, especially in the international context; further, a good cultural education is required. In the UK and the U.S., there are several training opportunities and academic courses that relate specifically to the promotion of concerts and management of venues. For example, the New York University offers relevant certificate courses.

Swell

  • Http://entertainment.howstuffworks.com/concert-tour2.htm
  • Http://www.bbc.co.uk/wales/justthejob/followyourdream/hits/g_getstarted.shtml
  • Http://www.careersinmusic.com/concert-promoter.aspx
  • Http://www.concertpromotersassociation.co.uk/code.aspx
  • Http://www.billboard.com/articles/news/1481408/top-25-tours-of-2012
  • Http://www.broadwayleague.com/index.php?url_identifier=touring-broadway-statistics
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